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RISMEDIA, Oct. 3, 2007-Reply.com, a leading performance-based marketing solutions company, announced it has raised $4.5 million (USD) in funding from ATEL Ventures, Inc. (“ATEL”).

“The new alliance and financing by the experienced professionals at ATEL underscores the strength of the Reply.com value proposition,” said Sam Veazey, Reply.com’s chief financial officer. “We welcome working with our newest key financial partner who shares our vision for strategic growth and market leadership.”

“It is clear to us that Reply.com is a dynamic company and their growth over the last few years has proven that,” said Steven Rea, executive vice president at ATEL Ventures, Inc. “We are impressed with how Reply.com has become a significant player in the briskly growing lead generation marketplace and look forward to teaming with the Company in this rapid-growth stage of its development.”

For more information, visit www.reply.com and www.atel.com/ventures.

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