RISMEDIA, Dec. 29, 2007-The first quarter of any new year can be final jeopardy for many new ideas. It’s a critical time that begins with the roll out of many new programs, promotions and products that falter, fizzle and fall flat on their face. The success or failure of these new offerings set the tone for the outlook and profitability of the business for the entire year.
“The major reason for these first quarter flops is that small business owners don’t take the time to find out what their customers care about and desire,” says executive business and marketing coach Jimmy Vee. “The entrepreneur dreams up, creates and rolls out what they want to sell…not what their customers want to buy. It’s a complete mismatch.”
Executive business and marketing coaches Jimmy Vee and Travis Miller, say that business owners, entrepreneurs and sales professionals across the country have survived final jeopardy and seen dramatic increases in leads and sales due to implementing the success, marketing and time management strategies of the duo, attracting customers in nontraditional ways.
“You don’t have to as smart as a Jeopardy champion to make your new programs take off,” says Vee, co-author with Miller of Gravitational Marketing: The Science Of Attracting Customers (John Wiley & Sons). “Take a lesson from Alex Trebek, it’s about asking better questions of the people who are most likely to buy what you want to sell.”
Jimmy Vee and Travis Miller have created a list of things customers don’t care about, so business owners and entrepreneurs can create products, programs and promotions that will attract customers and have them begging to buy instead of turning a blind eye.
The Top 9 Things Customers Don’t Care About:
9. How good you are at what you do. They only care about how good you are at who you are and how you can help them get what they want.
8. Your education, your certifications or your designations. They only care about how what you know can help make their lives more enjoyable, simple and prosperous.
7. Your brand. They only care that the experience of doing business with you is sensational.
6. You saying you have great service. They only care about getting great service.
5. How much you charge. They care about getting value for their money.
4. How you feel today. They care about feeling good themselves and having a positive day.
3. Why you can’t do something. They only care about fast, easy solutions.
2. How long you’ve been in business. They only care about how you can solve their problems under today’s conditions.
1. How cool or slick your marketing looks. They care about how your product or service can save them time, relieve them of pain, help their family or put money in their bank account.
Jimmy Vee and Travis Miller are two marketing experts whose consulting has helped their clients generate over $12 billion in sales despite their young ages (31 & 30). They speak regularly on seminar platforms across the country and are monthly contributors to many trade publications on the topic of business growth, marketing and success principles.