Real Living Moves into Pennsylvania

RISMEDIA, Jan. 8, 2008-Real Living Inc. has announced the opening of three new offices located in Bethlehem, Penn., Fort Lauderdale, Fla., and Smyrna, Tenn.

“We are proud to announce our first franchise in Pennsylvania,” said Kaira Sturdivant Rouda, president of Real Living. “We are continuing to grow despite the state of the housing market. To me, that says our technology, our marketing and our culture are two steps ahead of our competitors’ offerings. Owners are looking for new options, and Real Living is here to deliver. ”

The company’s first Pennsylvania brokerage, Real Living Action Realty, is based in Bethlehem, Penn., and serves the Lehigh Valley area. It is operated by Broker/Owner Eileen Cowell.

“Real Living’s agent-centric business model matched our own personal philosophies, so it was an ideal fit,” Cowell said. “Real U, the company’s online training portal, is an excellent resource for agents to take continuing education courses and earn certifications. The firm also has a one-of-a-kind brand and innovative technology tools ideal for today’s mobile agent.”

Real Living Infinity International serves the greater Fort Lauderdale area and is operated by Broker/Owner Tom Stravecky.

“I was blown away by the technology and marketing tools Real Living offers to its agents,” said Stravecky, formerly the chief operating officer with www.PlanningPlace.com, an online housing referral company. “While I have always considered our office to have the latest cutting-edge technology, Real Living offers a much more comprehensive package for agents in a very user-friendly interface that I know will boost their success.”

Real Living Homes and Land in Smyrna, Tenn., serves the Middle Tennessee and Nashville areas. It is operated by Broker/Owner Shirley Jackson.

“I was looking for a company that truly cares about its agents and brokers, and Real Living does just that,” Jackson said. “As a broker, it’s exciting to have so much support because my previous company gave little or no support to the small offices. It’s great to know that I won’t be pressured into adding agents just for a larger body count. I can recruit good, quality agents and grow naturally.”

Real Living’s franchise Web site-RealLivingFranchise.com-won the Web Marketing Association’s (WMA) 2007 Standard of Excellence WebAward in the real estate category. The site was launched in June 2007 in response to the accelerated growth of its franchise network.

Real Living Action Realty is located at 2551 Baglyos Circle, Suite A-17, Bethlehem, PA 18020, and can be reached at (610) 691-1777 or RealLivingActionRealty.com.

Real Living Infinity International is located at 2500 NE 15th Ave., Fort Lauderdale, FL 33305, and can be reached at (954) 653-5000 or RLInfinity.com.

Real Living Homes and Land is located at 748 Nissan Drive, Smyrna, TN 37167, and can be reached at (615) 355-1737 or RLHomesandLand.com.

For more information, visit RealLiving.com