RISMEDIA, Jan. 17, 2008-Leading real estate Web site Zillow.com and real estate powerhouse Real Living have announced a partnership to feed 14,000 listings from Real Living to Zillow.com on a daily basis. According to the two companies, the signing of this agreement initiates Real Living’s participation in Zillow’s Listings Feed program, which allows Real Living agents to automatically gain free marketing exposure for their listings on one of the most-visited real estate sites in the country.
According to Zillow, the company attracts approximately four million users per month, two-thirds of whom are in the market to buy or sell currently, or plan to be in the near future.
Real Living says that their commitment to pioneering new business solutions led to its decision to dynamically upload all property listings from the RealLiving.com Web site to Zillow.com on a daily basis. Each listing will include a description of the property with multiple photos and contact information for the listing agent and Real Living, which will provide real estate agents with free marketing exposure for their listings while enhancing the search experience for Zillow users. Through the Real Living listings hosted on Zillow, consumers will find links back to the Real Living Web site where they can find more information and connect with a sales associate to guide them through the home buying and selling experience.
“In this tough real estate market, we want to give our agents and their clients’ properties maximum exposure,” said Kaira Sturdivant Rouda, president of Real Living and author of Real You Incorporated: 8 Essentials for Women Entrepreneurs. “We have watched as Zillow has grown to become one of the most trafficked and talked about real estate sites, and we think now is the right time to partner and work together to enhance the consumer real estate experience.”
Added Jorrit Van der Meulen, Zillow vice president of partner relations, “We’re delighted to have an innovative partner like Real Living working with us to help customers find the real estate information they’re thirsting for. This is a mutually beneficial partnership that gives Real Living free marketing and exposure for its agents and their listings. In return, our users receive a more robust search experience with access to thousands of listings from one of the most trusted and recognizable brokerages in the country.”
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