TourFactory Surges into Top 100 Real Estate Sites

RISMEDIA, Jan. 17, 2008-TourFactory jumped to number 81 in the Hitwise top 100 Real Estate sites this week. Hitwise is a recognized leader in search engine traffic analysis. They provide ranking reports on specific industries. According to Hitwise, the top 100 sites comprise 68.12% of the real estate industry traffic.

Anne Sperling, CEO of TourFactory credits several factors for their recent growth. “Our new video offerings have been extremely popular. We also believe that our comprehensive product array and our flexible pricing options are attractive to agents.”

According to the company, TourFactory has a reputation for continuing to innovate, pushing forward with new and relevant ways for its customers to leverage technology in their marketing.

The company says that it started off 2007 by rolling out a re-structured pricing model.

“Tailoring the plans to more closely match what the customer needs just made the most sense,” said Dave Gay, vice president of Business Development. “We felt it was important to put agents in more control of their marketing dollar, letting people scale their plan up and down as needed.”

TourFactory expanded into several new markets in late 2007 and say they have a game plan for replicating those successes in many new markets in the coming year. Sperling said, “We have been welcomed with such enthusiasm in our new areas. It’s very encouraging.”

“This validates what we are seeing on our end. 2008 is on track to be a record breaking year at TourFactory,” said Dave Gay.

For more information, visit www.tourfactory.com