Expand Your Education with These Courses from
BPOs: The Agent’s Role in the Valuation Process.
Time Management: Skills for Sales Success: Part Two.
Negotiating Skills: Skills for Sales Success: Part Six.
Territory Management: Skills for Sales Success: Part Eight.
Bundle 1: CIPS Core Courses (Non-US Version).

Social Networking Dominates the Internet

Have a comment on this article? Share on Facebook!

RISMEDIA, Jan. 19, 2008-Hitwise, an online competitive intelligence service, announced that MySpace.com averaged 76.35% of all U.S. visits in 2007 among a custom category of 53 leading social networking Web sites. Facebook.com, Bebo.com and BlackPlanet.com received the next largest number of visits, as each received 12.57, 1.24 and .87%, respectively. The remaining 49 social networking Web sites in the custom category accounted for 8.97% of U.S. visits.

For December 2007, MySpace.com received 72% of U.S. visits among the social networking category. Facebook.com received 12.57% of visits and Bebo.com received 1.09% of visits. U.S. traffic to all the social networking Web sites increased four percent year-over-year. MyYearbook experienced the largest gain in market share in December 2007, increasing 407% compared to December of the previous year. Facebook and Club Penguin followed, increasing 51 and 48%, respectively.

“MySpace and Facebook remain the market leaders among social networking Web sites, retaining a loyal base of users,” said Heather Dougherty, director of research, Hitwise. “The continued popularity of social networking activities online will drive the interest of marketers seeking to target influential users to approve and advocate their products and services.”

In December 2007, MySpace received 95% of its share of traffic from returning visitors. Among the top five social networking Web sites by market share, Facebook and BlackPlanet.com followed with 93 and 89%, respectively, of traffic returning from the previous month.

In December 2007, the average time spent on Bebo led among the top five social networking Web sites with users spending an average of 30 minutes and 24 seconds on the Web site. Facebook experienced the largest growth in average time spent, increasing 100% in December 2007 to 19 minutes and 51 seconds from just under 10 minutes as compared to the same month in 2006.

For more information, visit www.hitwise.com.

Want instant access to great articles like this for your blog or newsletter? Check out our 30-day FREE trial of REsource Licensed Real Estate Content Solutions. Need easy stay-in-touch e-Marketing solutions too? Try Pop-a-Note for 99 cents!
Join RISMedia on Twitter and Facebook to connect with us and share your thoughts on this and other topics.

Copyright© 2014 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com