New System Helps Agents Manage and Monetize Leads

RISMEDIA, Jan. 25, 2008-RealtyTrac^TM, a leading online marketplace for foreclosure properties, announced a new and cutting-edge contact management tool for real estate agents and brokers participating in the RealtyTrac Agent NetworkTM called the RealtyTrac Lead Management SystemTM. Designed in partnership with SharperAgent, the customized customer relationship management (CRM) application was built to enhance an agent’s ability to manage and maximize their communications and marketing efforts and convert leads received from RealtyTrac into new business.

Integrated into RealtyTrac’s Agent Dashboard, the Lead Management System provides the flexibility and automation necessary for agents to foster relationships with their current clients and optimize leads generated from the site, increasing their conversion rate over time and ensuring that no lead unnecessarily slips through the cracks.

RealtyTrac’s Lead Management System contains the flowing unique capabilities:

• Extensive content library of more than 2,000 professionally designed marketing pieces, including newsletters, greeting cards, flyers, postcards, guides and brochures.

• Automated eMarketing campaigns designed to consistently contact and connect with current consumers and future prospects in meaningful ways that will grow a long-term valuable relationship.

• Custom functionality that automatically places leads into campaigns based upon criteria they have provided through RealtyTrac.com.

• The ability to send communication through both online and offline methods, allowing agents to interact with consumers both electronically and in print.

“Lead management and marketing are foundational to an agent’s long-term success, and especially critical in a difficult real estate market,” said Rick Sharga, vice president of marketing at RealtyTrac. “We believe the solution we’ve developed with SharperAgent offers members of our agent network a lead management system ideally suited to handling the exclusive leads they receive from RealtyTrac, and will contribute to their success in working with these motivated buyers.”

Brian Wildermuth, president and co-founder of SharperAgent, believes RealtyTrac’s new Lead Management System will dramatically increase an agent’s conversion rate on Web based leads.

“RealtyTrac’s Lead Management System is a comprehensive marketing solution that will easily and effectively allow agents to stay in touch with all of the leads they receive from RealtyTrac,” said Wildermuth. “This new system is exclusively geared to converting consumers who are looking to buy now.”

For more information, visit www.realtytrac.com and www.sharperagent.com.

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