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Grabbing the Spotlight-More Important than Ever

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For today’s leading brokers-Power Brokers as we refer to them at RISMedia-there is perhaps no more apt saying these days than, “when the going gets tough, the tough get going.”

Take a look at your respective marketplace and you’ll know whether or not you qualify as “tough.” Are you one of the local firms, for example, that has been sought out by top producers searching to flee failing companies? Have you increased market share despite softened market conditions? Have you bought out or been asked to merge with other local companies? All of the above are key indicators that you are operating wisely in today’s climate and are, therefore, succeeding.

But it’s not just enough to succeed. Now, more than ever, it’s time to tell the world.

In this issues lead story, “Making Friends with the Media,” Gene Meyer investigates the immense power of garnering publicity in today’s marketplace. Publicity will get your name out there. It will get you business. Just ask Brett Barry from Realty Executives. Becoming a media darling, so to speak, has propelled his business to new heights. This article is a must-read as it provides insights from Barry and leading PR experts on how to get out there and get the ink you deserve.

Another easy and highly effective way to spotlight your success and be included among the industry’s top firms is to complete RISMedia’s 20th annual Power Broker Survey. By ranking the industry’s leading brokerages by sales dollar volume and transaction, we have been able to identify the leaders in real estate year after year. In this difficult market environment it is more important than ever to make sure your firm makes the list. Make sure the industry knows you are one company that is still succeeding.

You can find and take the 2008 Power Broker Survey online at RISMedia.com. To be considered for this exclusive list, entries must be received by February 26, 2008. Results of the survey will appear in the April issue of Real Estate magazine and online at RISMedia.com.

Talk to the press. Take the survey. Don’t miss any opportunity to shine.

John E. Featherston

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