Increase Productivity – How the Realtor Benefits Program Can Help

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Commentary by Bob Goldberg

RISMEDIA, Feb. 14, 2008-We’re continuously striving to provide you with the tools and services you need to become more productive and informed, so you can accomplish your goals and grow your business. That’s why we’re always enhancing our offerings by adding partners and products to our Realtor Benefits® Program.

As a Realtor and member of NAR, you have access to this program, which offers practical solutions for the publications, products, and services you use every day. The program includes offerings from more than 30 companies recognized as leaders in their respective industries and more than 100 publications and products designed to educate you, your agents, and your clients on topics ranging from legal issues and risk management to business development and marketing.

Recently, we added two new Realtor Benefits Program Partners to our roster-PsPrint and infoUSA. We also produced two new publications: 2007 NAR Profile of Home Buyers and Sellers and The National Association of Realtors: 100 Years In Celebration of the American Dream.

Easy, Affordable Marketing Services

We’re delighted to add PsPrint as a partner to help brokers and agents provide better marketing service for their clients. PsPrint is a leading provider of printing, direct mail, and design services for small- and medium-size businesses just like yours. The company provides cutting-edge technology for the best print quality possible and online tools for 24/7 order processing and control of your projects at highly competitive prices.

According to the 2007 NAR Member Profile, promotion and marketing is a Realtor’s second-largest annual expense after the business vehicle. Ninety percent of those costs are related to printing and distribution.

With the special discounts and service upgrades available to members through the Realtor Benefits Program, PsPrint makes marketing easier and more affordable. NAR members receive a 20% discount (up to $100) off their initial order and an ongoing 5% discount off of every subsequent order, as well as exclusive promotions for direct mail services and prospecting lists-products and services you use throughout the year.

To learn more about PsPrint, visit www.ps-print.com/realestate/nar or call (800) 511-2009 and mention your NAR membership number and 9-digit NAR membership (NRDS) ID number.

We’re also pleased to add infoUSA®, which offers Salesgenie.com. With unlimited access to millions of sales leads, this Internet-based subscription service can help brokers and agents pinpoint new customers in minutes.

Members have immediate, unlimited access to all 12 of infoUSA’s databases, which include the most comprehensive business and consumer records in the industry. No more wasting hours finding the right people to contact, or buying leads that are obsolete before you have the chance to use them. With a few clicks you can download fresh leads right away.

NAR members receive an ongoing discount on the monthly subscription fee for Salesgenie.com or the light version of Salesgenie.com.

To learn more about infoUSA, visit www.sales-genie.com/nar or call (866) 872-8120 and mention your NAR membership and discount code 151NAR.

New Books on Buyers, Sellers, and Realtors Realtor Benefits Publications are filled with advice and insight from recognized experts and authors to keep you and your agents informed.

Want to learn who are today’s home buyers and sellers? The 2007 NAR Profile of Home Buyers and Sellers answers this question and more, including how they are buying, selling, and financing homes; how they use the Internet; and how they use real estate professionals. Answers are provided in a user-friendly format, designed to allow easy comparisons with previous studies, using a mix of charts, graphs, and tables.

To celebrate our Centennial, we recently published, The National Association of Realtors: 100 Years In Celebration of the American Dream. This 330-page, photo-filled coffee table book tells the fascinating story of how NAR has helped shape the real estate industry of today. It showcases and honors the contributions NAR and Realtors have made throughout the past 100 years, including professionalizing the business and promoting homeownership and private property rights. The book also traces how NAR has strived to make the real estate transaction more transparent, by nurturing the creation of MLSs and pushing for agency and property disclosure laws. And it shows how throughout NAR’s history, Realtors have been community builders and patriots who have given back in times of need.

For more information, visit www.REALTOR.org/RealtorBenefits.

Bob Goldberg is senior vice president, Marketing & Business Development, and Commercial Services for the National Association of Realtors.

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