Real Estate Teams – Forming a ‘Super Group’

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RISMEDIA, Feb. 15, 2008-Ilan Bracha, president of The Bracha Group, a luxury residential branch of Prudential Douglas Elliman, announced that the seven-member Roth-Sporn Group has merged with The Bracha Group. Mickey Roth and Lenny Sporn will be now be partners in The Bracha Group with Ilan and Gilad Azaria, and play a strategic leadership role in the firm’s expansion, as their pool of international buyers has grown significantly

“I am thrilled to be merging with the Roth-Sporn Group,” said Ilan Bracha. “Mickey Roth, Lenny Sporn and his team of five highly talented and successful agents bring a wealth of experience, knowledge and expertise to our new development and marketing interests. The Bracha Group has become a dominant force in the real estate industry and we have built a reputation by delivering quantifiable results to clients. This merger brings us to a different level, where we can offer new and existing clients an unparallel level of service.”

The Roth-Sporn Group, under the direction of Mickey Roth and Lenny Sporn, became one of the fastest-growing real estate groups at Prudential Douglas Elliman and were among the Top One Percent of income producers in the nation and ranked in the Top Ten in all of Prudential Douglas Elliman. According to the company, they are known industry wide for their unique and creative marketing strategies and dedication and market knowledge throughout Manhattan.

“We are very excited to be merging with The Bracha Group,” said Lenny Sporn. “I have always admired and respected Ilan and I am proud to be part of this union, as this is the first time two top groups have ever merged. In pulling together our resources, we formed this ‘super group’ and will be Manhattan’s premiere sales and marketing team able to offer our clients a broad array of custom tailored services,” he added.

Ilan Bracha, Gilad Azaria, and new partners Mickey Roth and Lenny Sporn have all had meteoric rises to the top of New York City’s residential real estate market, developing a significant following among both homebuyers and developers. Known and respected industry-wide, they have all consistently been among Prudential Douglas Elliman’s top producers. The newly expanded Bracha Group, now headed by Ilan, Gilad Azaria, Mickey Roth, and Lenny Sporn, say they have more listings than many mid-sized firm in the city and will be able to offer their clients an unprecedented level of service.

According to the Group, they work not only with private clients but also major developers as well as building owners looking to convert their assets to condominiums, or create ground-up new construction projects, taking the client from inception to the sales of finished units. The Group works intimately with developers from choosing architects, finishes and appliances to a well-researched and detailed marketing plan that creates exposure to the entire real estate industry as well as the public at large.

For more information, visit http://www.brachagroup.com/.

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For more information on creating your own successful real estate team, see:

• How to Soar High with Power Agent Teams  
  Finding True Passion for Building a Real Estate Team  
  The Nuts and Bolts of Building a Team