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FSBO’s Can Now Use TV to Sell Their Homes

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RISMEDIA, Feb. 27, 2008-A new win-win way to market “For Sale By Owner” (FSBO) homes using nationwide TV, with support provided by National Association of Realtors® e-Pro certified Realtors®, is available now at www.SearchHomesOnTV.com.

Currently, the company says that FSBOs may list for free with seven images; additional services include classified advertising, direct mail, brochures, lawn signage and a “how to” guide by Piper Nichole, author of “The For Sale by Owner Handbook.”

In addition, TV coverage includes a video walk-through of the FSBO home on the nationally televised show, “Search Homes on TV” and a commercial on 25 top real estate and video portals such as Google, AOL, YouTube and Yahoo.

Now, skilled National Association of Realtors® e-Pro certified, Internet Realtors® only, may list themselves on SHOTV and offer a menu of services to “For Sale By Owner” consumers.

In this way, FSBOs and Realtors® can finally harmoniously co-exist, with FSBOs buying e-Pro services on a “for hire” basis. SHOTV administers a landing page coordinating the contact between e-Pros and FSBOs.

The e-Pro services will be promoted to the FSBO seller on a zip code by zip code basis, through the SHOTV “Hire a Pro” program. No more than three e-PROs can be listed per zip code on a rotation basis.

Two online realty marketing pioneers have founded the new FSBO/PRO service:
John Giaimo and Greg Johnson, who operated HomeSeekers.com, the first site to post an entire online MLS database back in 1995.

The venture ultimately managed 60% of all US-based MLSs using the HomeSeekers online systems. Fidelity Title took ownership of HomeSeekers in 2006.

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