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planetRE Announces Launch of Web 2.0 Broker Apps Platform

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RISMEDIA, Feb. 27, 2008-planetRE, a technology provider for online real estate, announced planetRE Broker AppsTM that enables real estate brokerage companies to rapidly deploy enterprise wide transaction management; sales compensation management and consumer face technology with MLS integration, like a utility.

According to the company, planetRE Broker Apps is the first Web 2.0 platform with plug-n-play components for Broker/Agent Front Office with private label website hosting, syndicated multi lingual blogs with mobile access, integrated MLS search with Microsoft Virtual Earth® and video pod casting (planetRE MIDASTM); Transaction Management (planetRE ComplianceTM) and Sales Compensation Management (planetRE MoneyTM); offered as one seamless solution from start to finish. Parts of the hosted platform can be turned on/off like a utility based on customer needs. Build on a rules based engine, it allows rapid customization to any type and size of an organization including modeling of hundreds of complex commission plans.

planetRE combines unique features in Business Intelligence to generate thousands of real time, role based, custom reports, using any browser for agents, staff, managers and brokers. planetRE Broker Apps, says the company, would now provide one of the most advanced and cost effective solutions on the market for broker/agent website hosting, content management, multiple MLS content integrations, social networking, lead management, transaction management, document storage, auditing, risk management, sales compensation management, and franchise reporting.

“The 21st Century represents the Self Directed Innovator,” said Subrao Shenoy, CEO of planetRE. “Successful brokers and agents are the self directed innovators of the new millennium who exploit web innovation, collaboration, networking, and business intelligence to gain massive competitive advantage over the ones who don’t. Market solutions today are fragmented pieces running on old PC databases with no enterprise level access and expensive remote access delivery. With Broker Apps, brokerage of any size can turn on the solution with scalability, reliability, availability, security with affordable cost and no IT overhead. It is just that simple.”

“planetRE Infrastructure is very powerful, said Bud Farris, broker/owner and CFO of Century 21 Access America Group, a large real estate company based in Connecticut. “The intuitive interface allows a new user to quickly become productive with minimum training. It opens up one of the world’s most powerful real estate application to our company. Using any Internet browser on a laptop, desktop, or handhelds like Blackberry® or iPhone®, this high-end collaborative platform allows role-based, secure, concurrent access to any cross section of our business”.

“planetRE provides our company with leading edge automation in integrated compliance and financial management,” said Donna Southwell, COO of Masiello Group, an independent real estate company with 30+ offices based in Keene, NH. “We were able to ramp up our offices in a very short period of time.”

“We found planetRE to be the best platform on the market in ease of use and functionality after reviewing all other solutions on the market”, said Geoff McIntosh, Broker Owner Main Street Realtors, Long Beach, CA and Member of Board of Directors for CAR & NAR.

“planetRE MIDAS multi lingual blogs, syndication, mobile access and video podcasting offer competitive edge for agents to create large collaborative consumer community around them”, said James Meader, Broker Owner of RE/MAX Today based in San Carlos, CA. “Blogs have become a valuable tool for agents in the new age to grow their business substantially and reach a wider worldwide audience than ever possible before”.

For more information, visit www.planetre.com.

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