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Online Luxury Real Estate Ad Program Announced by The New York Times

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RISMEDIA, Feb. 29, 2008-NYTimes.com announced this week that Great Homes and Destinations, its national real estate online luxury environment, will collaborate with regional newspapers across the country to up-sell their print agate, print display, e-commerce and broker listings onto NYTimes.com’s Real Estate and Great Homes and Destinations classifieds sections. As of February 20, classifieds from The Palm Beach Post began running in the section.

In addition to the Palm Beach Post, the Times Company’s regional newspapers are participating in the program, including The Sarasota Herald-Tribune, The Times-News in Hendersonville, N.C., The Star-News in Wilmington, N.C. and the Santa Rosa Press Democrat.

“This is a great opportunity for regional newspapers to reach the affluent audience of our Great Homes and Destinations section, an audience that is constantly looking to purchase second homes in destinations across the country,” said Ira Silberstein, vice president, classified products, NYTimes.com. “This program is a continuation of our strategy to offer our audience more luxury listings and monetize the deep content of our site.”

“We at Palm Beach Newspapers are very excited about working with Great Homes and The New York Times,” said Trevor Collins, director, classified and digital products. “Our audiences are complementary and this is a tremendous opportunity for both of the organizations. With interest in South Florida real estate growing both nationally and internationally, this is one more step toward extending our local real estate marketplace to a highly qualified global audience.”

According to the company, the Great Homes site has a searchable database of more than 250,000 real estate listings located in desirable second-home destinations such as Manhattan, Napa Valley, the Hamptons, Cape Cod, Martha’s Vineyard, Miami and Florida’s Gulf Coast, as well as select locations in Europe. The site features extensive luxury and second-home listings, Web-exclusive content with original articles written for the site, destination and lifestyle guides, videos, slide shows and interactive maps. The listings environment, powered by Gabriels, accommodates a variety of searches and has been recognized by the NAA and Inman as the leading media luxury real estate site.

NYTimes.com continues to reach a large, educated and affluent audience. According to the company, it is the most visited newspaper site in the U.S. with an audience of 20.5 million unique users (January 2008 – Nielsen Online).

For more information, visit http://www.nytimes.com/pages/great-homes-and-destinations/

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