RISMEDIA, March 11, 2008-Hitwise, an online competitive intelligence service, announced that Google accounted for 66.44% of all U.S. searches in the four weeks ending February 23, 2008. Yahoo! Search, MSN Search and Ask.com each received 20.59, 6.95 and 4.16% respectively. The remaining 46 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.87% of U.S. searches.
Note: Data is based on four week rolling periods (ending 2/23/08, 1/26/08; 2/24/07) from the Hitwise sample of 10 million US Internet users.
* – includes executed searches on Live.com and MSN Search.
Google an Increasing Source of Traffic to Key Industries
Search engines continue to be the primary way Internet users navigate to key industry categories. Comparing February 2008 to February 2007, the Travel, Entertainment, Business and Finance and Sports categories showed double digit increases in their share of traffic coming directly from search engines.
All figures are based on U.S. data from the Hitwise sample of 10 million Internet users.
For more information, visit www.hitwise.com.
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