RISMEDIA, March 14, 2008-If you take a baker’s dozen panel sessions, 60 of the brightest lights in the lead generation/customer acquisition sector and Las Vegas – blend them all together and, for online marketers, all roads will lead this spring to LeadsCon (www.leadscon.com), April 2-4, at The Palms Casino and Resort.
LeadsCon is a first-of-its-kind conference and trade show expressly designed for the online lead generation and customer acquisition industry. LeadsCon offers a jam-packed program of interactive panel discussions featuring industry thought leaders, networking opportunities and a full exhibit hall.
“We’ve made a concerted effort to give a true 360 view of lead generation, so whatever your interest in the field, the conference will be both stimulating and a superb opportunity to connect with movers and shakers in the field,” said Jay Weintraub, Internet advertising market strategist, online columnist, and the entrepreneur behind LeadsCon. “We’re especially enthusiastic about the ‘Ask the All-Stars,’ ‘Lead Exchanges’ and M&A sessions. And panels on ‘Lead Management’ and ‘Lessons from the Mortgage Market’ figure to be both timely and provocative.”
The accent is on lead quality as LeadsCon kicks off on Wednesday, April 2, with a presentation on “Must Know Advances in Lead Quality,” featuring representatives from TARGUSinfo, PerformLine and Cole &Weber. The session will be followed by a company showcase – where seven companies will vie for the designation as “most innovative” — and welcome reception.
Following Thursday morning keynote addresses from Ed Ojdana, former CEO, Experian Interactive and founder, ConsumerInfo.com (FreeCreditReport.com), and Jordan Rohan, Managing Director, RBC Capital Markets, the lineup for Day Two includes eight sessions. Panels will run the gamut from the current state of the mortgage market to compliance issues, from the role of affiliate marketing to M&A:
- M&A, Exits, and Investment Landscape
- Lead Buyers’ Perspective
- Lessons from the Mortgage Market
- Proper Role of Affiliate Marketing in Lead Generation
- Understanding Lead Exchanges
- Incentivized Marketing – More Harm than Good?
- Compliance and The Legal Landscape
- Ask the All-Stars
Friday’s proceedings will call out four key trends in the sector, shining a light on the hot local lead gen market and a search for next Salesforce, among others:
- Learning from The Offline Marketers
- Uncovering Local Lead Generation
- Lead Management Systems – Lead Gen’s Killer App?
- Hot Transfer and The Latest Advances in Voice
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