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ROI in Just One ‘Swoop’

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By Kayla O’Brien

RISMEDIA, March 14, 2008-While most agents are on the hunt for strategies that will differentiate them from the competition, John Bendall somehow always manages to stay ahead of the curve.

Whether it’s decorating one of his offices in a “downtown” USA theme-filled with sports, rock ‘n’ roll and other uniquely themed rooms-or realizing some 14 years ago that the real estate team concept could succeed, Bendall, broker/owner of RE/MAX Classic Group, doesn’t settle for “common” in either his brick-and-mortar business or his website.

rock-and-roll-bendall-0232.jpgHaving worked with NUMBER1EXPERTTM to develop his online presence for a number of years now, the Central New Jersey-based Bendall says that the company never ceases to amaze him with the amount of innovation and creativity it puts into its product.

“I spent a lot of time and energy learning how to create my own website-and make it the way I wanted it to be,” says Bendall. “But [when I joined forces with NUMBER1EXPERT], it was the first time I found a product that made sense to me; everything was already built into it-and built for speed.”

According to Bendall, there are two factors that play into having a successful Web presence: building a first-class website with great content, and making sure people will find it.

“Usually, [the latter is] accomplished through either advertising, which costs money, or someone who’s paid to optimize it,” says Bendall. “[NUMBER1EXPERT] is one of the only sites that offers both. You have a great website with a lot of content and information, and a great backend system; at the same time, the company’s getting it out there for you.”

With the need for search engine optimization in today’s market, some agents find themselves spending a lot of money and resources on SEO, in addition to other costs for their websites. NUMBER1EXPERT, however, expedites the process for Bendall and the RE/MAX Classic Group.

“I usually get to the consumer before anyone else because they find me first,” says Bendall. “I can provide that same service to my clients. I’m able to show homeowners the exposure I can get for their home.”

Bendall best describes the NUMBER1EXPERT process as “streamlined.” Once an agent enters a listing, the information is automatically sent to various reputable listings sites. This prevents the agent from having to manually upload the listing to each individual website.

“You just have to upload the information one time,” says Bendall. “That’s an invaluable timesaver.”

What rounds out Bendall’s Web presence in his market is NUMBER1EXPERT’s easy-to-navigate backend office, full of automated drip e-mail campaigns to help keep him in contact with his clients-both old and new.

“It’s great that it’s all done in one swoop. At any given time, I have about 3,500 potential buyers in my system,” explains Bendall. “Plus, when I list a property with the website, these buyers get the first view. It’s worked out really well because it’s reaching out to potential clients and I don’t even have to think about it.”

Since teaming up with NUMBER1EXPERT, Bendall estimates that he has sent out more than 1.2 million e-mails via his drip campaigns. Whether it’s a monthly newsletter or information for first-time home buyers, Bendall can customize his own e-mail promotions.

“But it’s not even me,” says Bendall. “It’s automatic, so I can concentrate on what I do best-working with buyers and sellers face to face.

“NUMBER1EXPERT’s been around and understands the business,” adds Bendall. “While it’s an expense, it’s also essential to keeping my business successful.”

For more information, please visit www.number1expert.com.

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