Real Estate Technology – The Change of Power from Distributors to Creators

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By Israel Rothman

RISMEDIA, March 18, 2008-There was a time, when the main-stream media was the only source for news and current events. That time is over. In the blink of an eye, without anybody noticing, the largest shift in power and wealth has occurred, thanks to the advent of the Internet, and specifically interactive media-social media.

Today, anybody with a Web cam, video phone or camera can access Google Video and YouTube as a free distribution channel. If the content they create is popular enough to rise on the free distribution channels, it becomes prime time news on what is left of the main-stream media channels.

A quiet coup has already been achieved as the powerbase of access to the public has shifted while nobody was looking. Now, the content producers (those who choose to create) have been empowered beyond anything imagined as recently as the turn of the century!

Your pen is more powerful than your wallet in the new, interactive Internet world of blogs, opinions, videos, chat, profiles, niche communities, and online digital distribution.

From the MLS to TV, this wholesale change has just begun-you would never have guessed what is already here only a few years ago.

What does this all mean for your business? Change! Stay tuned as we examine the potential ramifications of these changes in terms of advertising and distribution of goods and services in these editorials.

Israel Rothman is CEO and founder of SocialMediaSystems.com LLC.

For more information, contact him at israel@socialmediasystems.com.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

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