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Launching the Next Generation of Online Real Estate

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RISMEDIA, March 20, 2008-Stirling Sotheby’s International Realty has launched powerful new Web services at www.StirlingSIR.com that features a deep-seated approach to the Web 2.0 model. The primary focus of simplicity for the visitor, integration of videos, syndicated blog feeds, sophisticated mapping technology, real-time online auctions and digital real estate services worldwide is just the beginning of this new and robust Web system.

Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty, said the new Web portal is the result of nearly five years of evolution and the latest in new technology.

“This is the way all real state will be marketed in the future,” said Soderstrom. “We have conducted an extensive survey of web-based real estate facilities and I don’t know of any that are more sophisticated, more user-friendly or more comprehensive than StirlingSIR.com,” he said.

The new Web site streams extensive videos, including the weekly syndicated TV show, “This Week in Real Estate,” which provides resources for real estate agents to incorporate digital video with such facilities as YouTube, Google Video and others to increase their marketing scope.

“Our first purpose is to market individual properties,” said Soderstrom, whose site includes access to detailed, up-to-the-minute listings on more than 60,000 Central Florida-area properties. “Prospective buyers can access almost everything there is to know about the properties we represent, including detailed photographs and video tours, statistics, floor plans, and extensive information about the neighborhood, the area and area facilities such as schools, healthcare facilities and employers,” Soderstrom said.

Soderstrom said the new StirlingSIR.com was designed to appeal to Florida Realtors as well.

“We are building a real estate community that extends far beyond the 250 licensed agents within our organization,” said Soderstrom. “We want to reach out to successful Realtors and brokers throughout Florida and the world who want to play a role in our mutual success,” he said.

For more information, visit http://www.StirlingSIR.com.

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Categories: Real Estate Technology