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Think Your Real Estate Website Is the Best?

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RISMEDIA, April 11, 2008-The Web Marketing Association announces the call for entries for its 12th annual international WebAward Competition for Website development at Web Award Website. The WebAwards is the standards-defining competition that sets benchmarks for 96 industries, including real estate websites, based on the seven criteria of a successful website. The deadline for real estate websites to enter to be judged is May 31, 2008.

“The real estate industry is very competitive when it comes to Web development and companies can benefit from the independent evaluation of their online efforts,” said William Rice, president of the Web Marketing Association. “In past years, judges have commented that many real estate sites deal primarily with their listings. Real estate websites can go even further by getting innovative and offer more content that go into the purchasing decision of home or commercial buying properties.”

Websites are judged on seven criteria including design, innovation, content, technology, interactivity, copy writing and ease of use. Each WebAward entry is judged against other entries in its industry category and then against an overall standard of excellence.

All entrants benefit from receiving valuable feedback in terms of their specific scores compared against the average scores for their industry. They also may receive specific comments from the WebAward’s professional judging panel on their website development efforts.

Winners of a WebAward in the real estate category will also receive:

- Image plaque or certificate of achievement
- Increased visibility for their company
- Marketing opportunity to promote the company website to the media
- Links to your site from the highly ranked WebAward site to help SEO
- Admiration of peers, friends and co-workers

Each year the Web Marketing Association names the Best Real Estate Website based on the scores submitted by the competition judges. Recent winners of the Best Real Estate Website include:

2007 - Bonita Bay Group for Verandah Website
2006 – Kinesis Marketing for coldwellbanker.com
2005 – Coldwell Banker Real Estate for www.coldwellbankerpreview.com
2004 – The Wall Street Journal for RealEstateJournal.com
2003 – The Corcoran Group Corcoran.com
2002 – Wall Street Journal for RealEstateJournal.com

A complete list of past winners and the entry form for companies who wish to compete for 2008 honors can be found at the Best Real Estate Website page.

Using the quantifiable data collected from more than 15,000 website evaluations over the past decade, the WebAwards has defined and recognized industry-specific benchmarks for successful websites in each of the seven judging criteria and released an Internet Standards Assessment Report to detail the findings of the study. A copy of the 2009 Internet Standards Assessment Report, including details regarding the real estate industry, will be provided to all participants.

Judging for the 2008 WebAwards will take place in June through August and winners will be announced in September. Judges will consist of a select group of Internet professionals who have direct experience designing and managing Websites,-including members of the media, interactive creative directors, site designers, content providers and Webmasters – with an in-depth understanding of the current state-of-the-art in website development and technology. Past judges have included top executives from leading organizations such as A&E Television Networks, Agency.com, Blattner Brunner, Bridge Worldwide, The Cincinnati Enquirer, Comedy Central, Disney, Euro RSCG, Ion Global, J. Walter Thompson, John Deere Company, New York Post Interactive, Organic, Inc., Refinery, R/GA, Saatchi & Saatchi, SAP, Starwood Hotels, Sun Microsystems, Warner Bros. Online, Xerox and Zugara.

The 2008 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, AllBusiness, Misukanis & Odden, Small Army, ExactTarget, ad:tech conferences, NewsUSA, MediaPost’s OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, PhizzPop, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion’s InPerson, Snap Shots and Website Magazine.
About the WebAwards

Now in its 12th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating websites and defining benchmarks based on the seven essential criteria of successful website development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective websites on the Internet today. Entrants benefit from a website assessment by a professional judging panel and the marketing opportunities presented to an award-winning website.

For more information, visit www.webaward08.org.

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