RISMEDIA, April 23, 2008-The March 2008 comScore and Hitwise reports show consumers continue to turn to the Move Network over the competition, making the category leader a better value for real estate and consumer advertisers.
Compared to the nearest competitors, consumers in March 2008 viewed almost three times more pages on the Move network and spent approximately 23% more time on REALTOR.com, the #1 searched term in real estate.
The comScore March 2008 report showed month-to-month traffic grew 7% on REALTOR.com and 14% on Move.com, while consumer traffic to the category rose only 3%.
“In a challenging economic environment, consumers look to the category leader for information they can trust,” said Lorna Borenstein, president of Move, Inc. “The Move Network offers more current and comprehensive data than any other real estate site, through its 15 minute MLS updates and its unmatched collection of resale homes, new homes, rentals and other relevant information. Our commitment to providing a complete and reliable experience also benefits advertisers interested in reaching the millions of consumers that visit our site each month actively involved in real estate.”
According to the company, the Move network is a strong choice for advertisers looking for a better value online. From 2004 through 2007, advertising dollars have been shifting steadily online, away from traditional media and analysts predict that US online advertising spend will continue to grow through 2008, rising by 23%. A recent study by BIGresearch found that adults planning to purchase a home in six months are almost twice as likely (10.8% vs. 5.7%) to be influenced by paid/sponsored links.
“Several elements unique to the Internet will support continued US ad spending growth even if other media falter,” said David Hallerman, senior analyst at eMarketer. “The greater ability to measure ads online will likely encourage marketers with reduced budgets. Those same marketers are also finding that the audiences they need to target are spending more of their media time on the Web.”
As advertisers continue to shift their spending from traditional vehicles to the Internet, Move is well positioned to capture a significant share of new revenue, especially as the company continues to expand and enhance offerings such as its home and garden content, home finance resources, neighborhood data, valuation tools and connections to professional moving services.
For more information, visit http://www.move.com.
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