vFlyer Bolsters Support for Broader Group of Business

RISMEDIA, April 28, 2008-vFlyer, a comprehensive ad content creation, management and syndication platform, announced a new major release of its vFlyer Agency Edition. A premium service that provides powerful collaboration and delegated administration services, the company says that vFlyer Agency Edition enables sales teams, brokers, and organizations to support multiple accounts and users on the vFlyer platform. vFlyer Agency is ideal for sales teams across a wide range of industries, including newspapers, real estate, property management and marketing.

According to the company, vFlyer’s latest release enables partners to grow revenue by offering advanced classified ad services to their customers. With vFlyer’s advanced classified ad services, companies can readily delegate the management of online advertising or marketing campaigns by provisioning client-specific sub-accounts. vFlyer Agency can now be co-branded as a value-added service, making it more partner-friendly. Most recently, vFlyer launched pilot programs with several regional newspapers that are effectively reselling vFlyer’s services.

The newspaper industry has been aggressively diversifying online ad revenue in order to capture a larger share of national advertising dollars. Yet the drop in combined print and online ad revenues has also continued to accelerate. According to Newspaper Association of America numbers, total ad spending fell at a rate of less than one percent between 2005 and 2006, but declined nearly 8% in 2007 compared to 2006. The company says that vFlyer Agency can help newspaper publishers mitigate persistent sagging advertising revenues, particularly classified real estate advertising which has plummeted since the housing market crash.

vFlyer Agency helps sales teams, within newspaper advertising departments and other organizations, leverage professional-looking landing pages and automated syndication feeds to an array of online marketplaces, including Google Base, Yahoo Classifieds, Trulia, Zillow, Oodle, Vast, as well as providing Craigslist and eBay compatible HTML to maximize exposure to their online ad or marketing campaigns.

“vFlyer has been invaluable in marketing our available inventory of properties,” said Brady Cohen, Internet and Technology Marketing Manager for Forest City Enterprises, a $10 billion publicly traded commercial and residential real estate company. “vFlyer Agency Edition has simplified our rollout of marketing services to dozens of our properties. We can manage and access our entire inventory on vFlyer through one central login, as well as control access by property. We love using vFlyer and the Agency Edition has been a great way to make our work more efficient.”

vFlyer Agency supports the following new administrative options:

- Delegated management: Administrators can create multiple accounts, invite team members to create their own accounts, or delegate management of their listings to team members or even clients.
- Billing options: Agencies can choose to aggregate fees for multiple accounts or have clients billed directly.
- Plan selection: Administrators have more flexibility and a wider range of selection of subscription plans based on the promotional needs of accounts.

“We’re really pleased to be able to extend support to an even broader group of industries and their respective partners and resellers,” noted Aaron Sperling, vFlyer’s co-founder and CEO. “Our customers and partners needed better ways to manage and delegate accounts to constituents such as real estate agents and clients. This vFlyer Agency Release really delivers on that.”

For more information, visit www.vflyer.com.