House Hunting in NYC? New Series Says ‘Turn on the TV’

RISMEDIA, May 6, 2008-Sparkway Media and Sokol Media announce their first joint full-length television production, NY Residential TV. The weekly, hour-long show will debut on CW11 at 9 a.m.

Experienced hosts Cathy Hobbs and Jeff Appel bring eager couples, interested viewers, brokers and real estate experts together as they scan all five boroughs of New York City for the perfect home. Location and price all come into play as Hobbs and Appel give tips and tricks of the trade, ranging from the latest trends to current market values on city properties.

With real estate television programming booming, NY Residential TV sets itself apart by catering to a regional market as well as being multi-faceted in ways other shows are not. Aside from traditional house hunting, showcasing properties and open houses, NY Residential TV will also be a program that assists those who have found a home, decorate; those who need to flip a home, renovate; and those who are looking to buy or sell, negotiate. Hobbs and Appel will show viewers how to find foreclosures, as well as the best way to make your new home “green.” In addition the show will include segments on new gadgets, how to “go green,” open houses and new development launch events in the area.

While NY Residential TV can stand on its content alone, Hobbs and Appel bring credibility and charisma to the show. Cathy Hobbs, an Emmy-award winning television journalist and interior designer who was just nominated for this year’s annual DIFFA “Dining by Design” Event perfectly complements Jeff Appel, a real estate industry expert and lecturer. The two bring help and humor together in a way that’s educational and entertaining.

According to the two companies, NY Residential TV will prove to be a powerful medium for sponsors–such as builders, developers, agents and financers–that align with the show’s mission of providing great content while showcasing great properties.

In addition to traditional TV spot ads, NY Residential TV’s real estate and development sponsors will take viewers on guided tours of homes that their companies are offering for sale. This is an innovative and experimental approach to marrying the right advertisers with quality targeted programming.

For more information, visit: NYResidentialTV.com or www.sparkway.com