Publisher’s Desk: Surviving the Market

As we continue to persevere through the market downturn, we’ve learned that there are aspects of our business that need to be adjusted in order to stay successful.

We all know we should be changing our business practices, but what exactly is it that we should be changing?

To that end, we at RISMedia are focusing our 3rd Annual Power Broker Forum & Reception at NAR’s Midyear Legislative Meetings on this timely topic. This year’s educational session-”How to Profit & Succeed in Today’s Tougher Market”-will feature a prestigious panel of top brokers and industry experts who will discuss issues critical toward maintaining your business and moving it forward, including: cutting costs-where can you afford to cut back?; restructuring your business infrastructure; and retention-who are you looking to hire? The Forum, scheduled for Thursday, May 15th, is open to all full-conference and day-conference NAR attendees.

Fidelity National Real Estate Solutions (FNRES) also realizes the need to make changes to succeed in the months-and years-ahead. This month, its year-old Cyberhomes.com debuts an enhanced site, refined to make an even bolder statement in the market. At the helm is Marty Frame, delivering what he believes is the address everyone in the real estate community needs to visit.

“We started with an enormous amount of our own content that was never seen before by the consumer,” says Frame, Cyberhomes’ general manager. “But we knew we also wanted to license the content of brokers and MLSs in order to give a holistic picture of homes in the marketplace.” Read more about the newly enhanced Cyberhomes and why so many brokers are jumping onboard in this month’s cover story, beginning on page 120.

There are many ways to address today’s market, and many methods in which to do it. In a tough market, tough decisions need to be made. Make sure you get educated and make the right choices.

Wishing you continued success,
John E. Featherston
CEO & Publisher

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