A Snapshot of Social Media Marketing’s Future

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Commentary by Israel Rothman

RISMEDIA, May 29, 2008-Today, educated prognosticators and mathematical analysts are speculating about “what is coming.” I do it too. For instance, I remember that we were all supposed to be out of oil so many times in my 54 years, that we all stropped listening long enough to bring about $4-per-gallon gasoline.

However, if you are like me, you realize that these mathematicians are usually not visionaries-they try to predict the future based upon tracking the past, and in this new world of technology breeding more and more technology and change, that method is not accurate.

In this attempt to provide a glimpse of what is coming in the next two to four years, I will start, as the actuaries do, with some historical numbers that support my predictions.

According to an article in California Science and Technology News, “In-Depth Analysis of Recent Commuting Trends,” “In the 1970s the arrival of the baby boom generation on the work scene changed the entire dynamic of commuting trends,” said Pisarski, who has now authored three reports on this topic. “That era is coming to a close. The needs of Americans – more affluent, more involved in global issues, more free to live and work when and where they want – are creating new challenges that should be recognized and addressed if Americans’ commuting experience is to improve.”

When you add to this the number of people working from home, these trends in population movement and workplace styles will affect more than the oil market. As more people work from home, and more of our jobs involve the Internet in some capacity, the technology driving these changes will continue to advance.

The search engine will exist at whatever website you visit, so that the huge funnel known as Google will be fed from billions of niche sites, rather than through the famous search page. One of my computers boots to my iGoogle page, for instance, just as many of you boot up to your Myspace, Facebook, Yahoo360 or other niche community pages.

Computers continue to get smaller, more efficient, recognizing voice commands, fingerprints, etc.

Many of us carry a small chip that allows us to use whatever computer is available without bringing a laptop and many of us get our e-mail with our cell phone.

Programming will become more user-friendly, and more uniform, so that client-side hardware and software will be less important.

Now the predictions.

Soon there will be no need for client-side software and hardware, as there will be computers with voice recognition and monitors in every room, vehicle and everywhere you go.

You will interface with these devices and have access to all your services by carrying a chip or disk, or simply by logging into your niche community with your fingerprint, one of billions of niche community sites that will supply everything that they all do-everything.

You will not need to type, to own hardware or software-it hurts to lose the value of that learning curve, doesn’t it?

In my opinion, these changes will accelerate things, level the playing field, lend more advantages to youth and speed over age and wealth.

It is also in my opinion that all of these things will change the way real estate is utilized, bought, sold, built and traded.

The trend of all trends is the battle to gain market share by becoming one of these online niche communities, and actually owning online real estate. The Internet is quickly becoming the media and the marketplace.

Israel Rothman is an Internet advertising consultant who writes for several online magazines. Rothman has been a pioneer in Social Media Marketing as a method of intentional search engine placement for over 800 companies during the last ten years. He is CEO and founder of SocialMediaSystems.com LLC.

For more information, visit www.socialmediasystems.com.

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