RISMEDIA, June 16, 2008-Obeo, a provider of full-service residential real estate online marketing products in North America, recently launched its website platforms in both French and Spanish, expanding its reach to a broader market of consumers.
According to the 2006 American Community Survey, almost one in five people living in the United States speaks a language at home other than English. In addition, there are 48.5 million people today who do not access the Internet in English, becoming the fastest-growing group of people online.
Obeo looks to tap into the potential and purchasing power of this group, with offices in French Quebec, Canada, and a focus on the more than 400 million Spanish-speaking people around the globe. The trilingual Obeo Web site will benefit real estate professionals working with minority groups and help make it easier for non-English-speaking buyers to find and purchase their dream home.
“Culturally, the home is the central gathering place for family and friends,” said Glade Jones, Obeo president and CEO. “By empowering agents with powerful tools that are available in native languages, we will create a win for the agent, a win for Obeo and especially, a win for the consumer.”
More than 60% of all first-time home buyers in America today are minorities, according to the National Association of Realtors® (NAR). Real estate professionals can take advantage of this market shift by continuing to intensify their outreach to more diverse households.
“These projects will help to educate and encourage minorities about homeownership, and we want to be an integral part of making that happen,” said Brent Gray, Obeo COO. “We believe offering alternative language platforms on Obeo’s website will attract and appeal to an even wider market of consumers looking to take psychological ownership in the home buying process.”
For more information, visit www.Obeo.com.
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