Expand Your Education with These Courses from
Customer Relationship Building: Skills for Sales Success: Part Seven.
A Consumer Advocate Approach to Real Estate: Course 1.
Bundle 3: CIPS Institute (Non-US Version).
Becoming a Successful Sales Professional: Skills for Sales Success: Part One.
ACE: Purchase Reverse Mortgage Course.

Obeo Extends Customer Reach, Launches Additional Language

Have a comment on this article? Share on Facebook!

RISMEDIA, June 16, 2008-Obeo, a provider of full-service residential real estate online marketing products in North America, recently launched its website platforms in both French and Spanish, expanding its reach to a broader market of consumers.

According to the 2006 American Community Survey, almost one in five people living in the United States speaks a language at home other than English. In addition, there are 48.5 million people today who do not access the Internet in English, becoming the fastest-growing group of people online.

Obeo looks to tap into the potential and purchasing power of this group, with offices in French Quebec, Canada, and a focus on the more than 400 million Spanish-speaking people around the globe. The trilingual Obeo Web site will benefit real estate professionals working with minority groups and help make it easier for non-English-speaking buyers to find and purchase their dream home.

“Culturally, the home is the central gathering place for family and friends,” said Glade Jones, Obeo president and CEO. “By empowering agents with powerful tools that are available in native languages, we will create a win for the agent, a win for Obeo and especially, a win for the consumer.”

More than 60% of all first-time home buyers in America today are minorities, according to the National Association of Realtors® (NAR). Real estate professionals can take advantage of this market shift by continuing to intensify their outreach to more diverse households.

“These projects will help to educate and encourage minorities about homeownership, and we want to be an integral part of making that happen,” said Brent Gray, Obeo COO. “We believe offering alternative language platforms on Obeo’s website will attract and appeal to an even wider market of consumers looking to take psychological ownership in the home buying process.”

For more information, visit www.Obeo.com.

Want instant access to great articles like this for your blog or newsletter? Check out our 30-day FREE trial of REsource Licensed Real Estate Content Solutions. Need easy stay-in-touch e-Marketing solutions too? Try Pop-a-Note for 99 cents!
Join RISMedia on Twitter and Facebook to connect with us and share your thoughts on this and other topics.

Copyright© 2014 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com