RISMEDIA, June 18, 2008-Threewide, provider of the ListHub Listing Asset Management System, has signed an agreement to make FrontDoor.com, the real estate and lifestyle website powered by HGTV, a marketing channel within the ListHub network. Through this agreement the listings of ListHub customers can be promoted to the audience of more than 20 million home enthusiasts as part of FrontDoor’s national on air to online promotional campaign with HGTV.
According to the company, FrontDoor.com launched near the end of 2007 with the vast audience, experience and name recognition of cable lifestyle brand HGTV. Within months, FrontDoor.com has quickly grown its listings inventory to exceed 1.5 million, backed by marketing partnerships with top real estate organizations across the U.S., including Threewide Corporation’s ListHub.
“FrontDoor.com is an exciting addition to the ListHub network of real estate marketing channels,” said Luke Glass, president of Threewide Corporation. “We believe their unique interactive media position will bring tremendous value to our broker customers.”
“Despite the market slowdown in real estate, consumers’ demand for real estate programming and content is at an all-time high,” explains Vikki Neil, vice president of real estate at Scripps Networks Interactive, which includes HGTV.com and FrontDoor.com, among other online home category leaders. “We’re excited to partner with ListHub to make home sellers’ properties more accessible to the audience of HGTV and FrontDoor.com consumers who are actively interested in real estate and looking for quality, easy-to-use information,” adds Neil.
In addition to real estate listings, FrontDoor offers a myriad of original home-related “how to” video content and articles, interactive maps, finance tools, with substantial product rollouts in the next several months that will increase the community data and advice from HGTV, furthering the value proposition that ListHub can offer to its listing broker base and their home seller clients.
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