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Trulia.com Launches New Self-Service Local Advertising Platform

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RISMEDIA, June 20, 2008-Trulia.com announced the availability of Trulia Pro, a new platform that equips real estate agents and other local businesses with enhanced advertising capabilities for increasing their brand visibility and making connections with Trulia users. According to the company, Trulia attracts 5 million visitors each month – over 70% of consumers on Trulia plan to buy or sell a home within one year, and 70% aren’t yet working with an agent. With Trulia Pro, Trulia delivers a fast, effective and easy way for agents to differentiate their online brands through two value-added services: Unlimited Featured Listings and Unlimited Local Spotlight Ads.

Trulia says that the new Unlimited Featured Listings service will help ensure that agents’ listings are seen at the top of relevant searches, which can lead to an average of four to seven times more views per featured property. Unlimited Local Spotlight Ads helps agents and other local business owners to ensure that their personal brands are in front of thousands of serious local buyers & sellers.

Advertisers are also able to market their brands or real estate listings in up to 20 locations (based on zip code, city or neighborhood) by featuring their ads in relevant search results pages. Trulia Pro is available through fixed fee self-service pricing options for $39 per month or $348 for an annual subscription (equivalent to$29/month).

The company announced that the key benefits of Trulia Pro include:

- Cost-Effective: The self-service pricing and low cost of Trulia Pro ensures that agents can adjust their spending in accordance with marketplace demands.
- Going Bold in Different Area Codes: Trulia Pro gives agents and local advertisers a competitive advantage in multiple locations by showcasing highly targeted ads that are customized to attract consumers according to city, neighborhood or zip code.
- Helpful to Prospective Buyers and Sellers: Trulia Pro’s highly relevant and targeted ads will better connect Trulia users to agents who have expertise in their local markets.

With the launch of Trulia Pro, Trulia is extending a special offer to real estate agents who currently market themselves with online advertisements. With the purchase of a one-year subscription to Trulia Pro, agents are guaranteed three months of free advertising.

“With the release of Trulia Pro, we are helping agents to optimize local content with local ads in an efficient and cost-effective way – the most common request from our existing agent users,” said Sami Inkinen, co-founder of Trulia. “As more buyers and sellers look to the Web for all-things real estate, from advertising to foreclosure data to finalizing real estate transactions, Trulia is committed to ensuring that no agent is left behind. Trulia Pro is designed as a great starter-kit for agents looking to reach local home buyers and sellers, and serves as a cost-effective alternative for agents who are spending more advertising dollars than they need to on other sites or in print media.”

“In this market, you can’t afford to leave any stone unturned when it comes to increasing your visibility among prospective buyers and sellers, and Trulia Pro gives agents one more vital service to include in our online branding toolkit,” said Trulia Voices member Jed Lane of STAR Real Estate Brokerage in San Francisco.

Along with TAN, Trulia’s dedicated real estate advertising network that gives ad partners access to approximately 10 million monthly unique visitors across Trulia’s network of targeted real estate sites, Trulia Pro underscores Trulia’s commitment to delivering relevant hyper-local ads that benefit multiple audiences: real estate agents, and home buyers and sellers. With user traffic currently at 5 million unique monthly visits, 70 million property records in their database, and 3 million homes for sale, Trulia continues to innovative and integrate results-driven branding tools that help real estate professionals capture the attention of consumers who are migrating online to conduct their real estate searches.

To learn more and participate in this special offer (in effect until July 31, 2008), visit http://www.trulia.com/truliapro/promo/.

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