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A Place at the Top

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RISMEDIA, July 2008-We recently announced an exciting new program for leading real estate agents, RISMedia’s Top 5 in Real Estate, scheduled for launch in the fall of 2008. Real estate agents who participate in the Top 5 in Real Estate program will be identified to both consumers and the media as, “Leading real estate professionals providing leading real estate information.”

Qualification criteria for the Top 5 in Real Estate will be based upon several criteria including experience, production, commitment to providing information to consumers and community service.

While it’s certainly not the industry norm, we believe that there is a meaningful percentage of top-producing real estate agents who recognize the consumer’s need to receive expanded, customized and contextualized real estate information. These are the real estate professionals who will find the Top 5 in Real Estate experience an invaluable addition to their career.

Unfortunately, as we all know, many consumers perceive that real estate agents are merely transaction-to-transaction oriented. It is to the benefit of our entire industry that these perceptions begin to change-and this can only take place by strengthening our profession’s commitment to meeting the informational needs of consumers.

The real estate agents involved in RISMedia’s Top 5 in Real Estate program will have an opportunity to significantly enhance relationships with, and their value to, consumers. We believe that disseminating our valuable RISMedia real estate content to agents involved in this program will also significantly increase their productivity.

This concept has been in the works for 18 months and we have received overwhelmingly positive feedback on the Top 5 program from agents, clients and consumers. The Top 5 in Real Estate is also in direct response to the encouragement of countless industry leaders who have asked RISMedia to support the real estate industry’s need to combat other media companies who consistently marginalize the value of real estate industry professionals.

We are excited to make RISMedia’s real estate content available to real estate agents in the Top 5 program. We are confident that the more leading real estate agents come to learn of the Top 5 in Real Estate value offering in the coming months, the more they will enthusiastically shift the means by which they engage the consumer. Forward-thinking real estate agents will instead turn to an opportunity to become associated with vital, vibrant and consumer-riveting real estate content.

Stay tuned for further details as The Top 5 in Real Estate program rolls out in coming months. We look forward to your participation, feedback and support.

Wishing you continued success,

John Featherston
CEO & Publisher
RISMedia

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