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Reaching the Masses – Obtaining the Support for a Successful Website

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By Kayla O’Brien

RISMEDIA, July 10, 2008-”As a Realtor, I have had several websites but I always seem to run into the same problem. You can have a great website, but if nobody can find you, it doesn’t matter,” says Diane Noble, a Realtor with Envirian/Northern Virginia Fine Homes.

Having been in the industry for six years, Noble found herself in search of a company to help her not only establish an effective website, but more importantly, a lead generation tool.

“It’s always been my issue,” she says. “So when I was looking for a new, easy-to-use website, I came across RealtySoft. They were willing to work with me. They have been able to provide better support to show me what to do to get my site out there.”

For busy real estate professionals, the RealtySoft Agent Website Solution provides not only comprehensive search engine marketing but also an easily managed, high-quality website equipped with sales-focused content, listing management and IDX capabilities. These websites are totally customizable, giving agents the ability to add their own listings, sync up with their local MLS, add special text or images, or use RealtySoft’s lead capture forms-all ready to help Realtors like Noble generate leads.

What’s more, RealtySoft’s experienced staff helps streamline the entire process for agents. “My account rep really helps because when you’re so busy, it’s hard to know what you want and should do,” she says. “While I have a background in computers, a lot of agents don’t. With RealtySoft you don’t have to write your own HTML-you can just go in and do what you need to do.”

With the online presence of agents like Noble heating up, the element she says has been most effective in her goal of having a competitive website (www.justcalldiane.com) is the IDX link to her local MLS.

“Everyone is using the Internet,” she says. “And everyone wants to look at homes. With the MLS IDX, home buyers are able to search from my site in real time.”

Considering RealtySoft’s benefits and affordable cost, Noble hopes to add more content and create additional websites for her niche clientele offering 55+, relocation, military relocation, and equestrian-suitable properties, etc.

“It’s my goal to have all that information for people relocating,” says Noble. “To do that successfully, I’ll have to be on the search engines with searchable information and the right keywords. This way, if someone is searching in your area-and you use keywords that are very specific to what you’re doing-your website will match up.”

“Too many agents are trying to accomplish the same thing-more business,” says Noble. “RealtySoft has showed me how to expand and not be so limited. You can make it unique and you can make it your own while others all look the same and offer the same information.”

For more information, visit www.realtysoft.com.

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