ForSaleByOwner.com to Help Market Customers’ Listings to Facebook Users

 Print Article

RISMEDIA, July 21, 2008-ForSaleByOwner.com, a for sale by owner website, announced that its listings will be included in the Cribfinder application on the Facebook Platform. With more than 60 million active users, Facebook is the sixth-most trafficked website in the United States. According to the company, Cribfinder provides ForSaleByOwner.com customers with a free, innovative approach to marketing their home on Facebook.

“More than 84 percent of all real estate buyers go online to find their next home and marketing all of our customers’ properties on this top 10 website furthers our commitment to help people sell their home without paying commission,” said Greg Healy, vice president of Operations for ForSaleByOwner.com.

According to the company, all ForSaleByOwner.com customers will have their property listings automatically posted to Cribfinder at no additional cost.

Cribfinder offers a conventional real estate search functionality and, consistent with Facebook’s social utility, allows Facebook users to see who within their network has a property for sale. Historically, many home buyers purchase homes found through friends and family members. The Cribfinder partnership enables ForSaleByOwner.com customers to leverage this important aspect of selling a home within Facebook¹s community.

“Online networking is another innovative marketing approach we’re using to help people build independence from commissioned real estate agents. We’re pleased to partner with Cribfinder for the benefit of the growing amount of ‘for sale by owner’ consumers,” said Healy.

Cribfinder is owned by Jenius Industries Inc., an Internet company specializing in Facebook applications.

For more information, visit www.ForSaleByOwner.com.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

For more real estate tips and topics, see:

• Integrating Gen Y New Hires into Company and Community  
  How to Best Motivate Your Team, Loosen Grip on the Controls  
  How to Never Do an Open House Again