Publisher’s Desk: Setting Yourself Apart

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RISMEDIA, August 2008-Clearly, now is not the time to be average. Attracting consumers in today’s economic climate takes something different-something that warrants the investment of their hard-earned and shrinking dollars.What consumers currently need most is real information. One area of need in particular resides among today’s rapidly growing multicultural markets. Representing an important and long-term shift in the dynamics of the real estate business, multicultural markets must be accurately addressed by both brokers and agents.

To help in this effort, RISMedia has partnered with multicultural marketing experts The Gonzales Group, to introduce a groundbreaking White Paper, The New Economic Power Source: Increasing Profitability with Multicultural Homebuyers. This report expertly demonstrates how implementing a multicultural initiative will generate sales and increase market share. Learn more and find out how to order this White Paper at RISMedia.com.

Preparing your business to answer the needs of multicultural consumers, however, is just one avenue to pursue. To truly rise above the pack, agents must begin answering the informational needs of consumers across the board.

As a veteran provider of real estate information (we’re closing in on 30 years!), RISMedia is preparing to partner with agents in a comprehensive effort to deliver relevant information to consumers on their behalf. Through our recently announced new program for agents-RISMedia’s Top 5 in Real Estate network, agents will become invaluable conduits of information to their clients, prospects, local and national media. By meeting membership criteria and demonstrating their conviction and commitment to becoming providers of leading real estate information, Top 5 members will instantly be recognized as way above average. Stay tuned as we continue to roll out more details on this revolutionary new concept for agents.

In the meantime, look around for other ways to set your standards higher, separate yourself from the masses and start generating more business.

Wishing you great success in the journey,

John Featherston
CEO & Publisher
RISMedia

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.