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Publisher’s Desk: August 2008

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Setting Yourself Apart

Clearly, now is not the time to be average. Attracting consumers in today’s economic climate takes something different-something that warrants the investment of their hard-earned and shrinking dollars.

Sherry Chris has employed “different” in every aspect of the formation of the recently launched Better Homes and Gardens Real Estate franchise. From the overall look and feel to the actual deliverables themselves, every facet of the brand was built with the intention of offering consumers a new real estate experience. As Chris writes in this month’s cover story (page 108), which journals the creation of the brand from the executive team’s unique point of view, “…This would not be a brand built inside a design studio. It needed to deliver usable information to brokers, agents and consumers and, furthermore, it needed to be real.”

And that is exactly what consumers currently need most-real information. One area of need in particular resides among today’s rapidly growing multicultural markets.

To help in this effort, RISMedia has partnered with multicultural marketing experts The Gonzales Group, to introduce a groundbreaking White Paper, The New Economic Power Source: Increasing Profitability with Multicultural Homebuyers. This report expertly demonstrates how implementing a multicultural initiative will generate sales and increase market share. Learn more and find out how to order this White Paper on page 38.

But multicultural markets are just one avenue. To truly rise above the pack, agents must begin meeting the informational needs of consumers across the board.

As a veteran provider of real estate information, RISMedia is preparing to partner with agents in a comprehensive effort to deliver relevant information to consumers on their behalf. On page 37 of this issue, you will find the announcement of RISMedia’s Top 5 in Real Estate. Through the Top 5 in Real Estate network, agents will become invaluable conduits of information to their clients, prospects, local and national media. By meeting membership criteria and becoming providers of leading real estate information, Top 5 members will instantly be recognized as way above average. Stay tuned as we roll out more details.

featherston_john.jpgWishing you great success in the journey,
John E. Featherston
CEO & Publisher

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