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Making the Team Concept Work

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By Lesley Geary

RISMEDIA, August 9, 2008-Brad Korb has been in the real estate industry for close to thirty years, so when it came down to the idea of creating an agent team, his reasons were simple and straightforward-”so we could have specializations and greater efficiencies.” Seven years later, The Brad Korb team is made up of 10 team members, serving North Los Angeles County. Here, meet Korb, and discover what keeps his team streamlined and successful.

korb_brad.jpgBrad Korb
The Brad Korb Team
RE/MAX in Action

Years in real estate: 29
Years as an agent team: 7
Number of team members: 10
Region served: North Los Angeles County

How many team members are on your team and what are their respective roles?

Of our 10 team members, the breakdown works like this: One team member is a listing and marketing coordinator; one is the sales coordinator who works on new sales-once the contract is signed she coordinates everything from the signature to the closing. Then I have an executive assistant who is in control of my day. For my part, I do all the listings and act as the rainmaker/listing specialist. We have a team courier who takes the photos and makes sure the flyers are in the brochure boxes, does hand deliveries, meets appraisers and checks to make sure signs are in good order and where they should be, etc. Then we have a receptionist who we call the “director of first impressions,” an escrow person who also manages the office and does all of the paperwork for bank foreclosures and, last but not least, we have three buyer’s agents who work with our buyers.

How do you effectively delegate and maximize efficiency of the team?

One of the most important things is that each team member specializes in a certain area, which keeps me focused on dollar-productive activities.

What are some critical components of making the agent team concept successful?

We all work together as a team and we are all here to help each other.

What behaviors/practices must be avoided? What will cause a team to fail?

The biggest thing that could bring down a team is negativity so you need to make sure it doesn’t come into the office. I have a positive attitude and I try to instill it in the office by walking the walk. I always try to put a positive spin on everything.

How do you maintain profitability with an agent team?

I try to keep the team members focused, motivated and happy. Then I try to get them to be goal oriented. What’s our goal and what do we need to do to get there?

How do you ensure cohesiveness among team members?

We do team building activities together. We go to dinner together. We’ve gone bowling as a group, we go to baseball games as a group and we have team events.

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