The Real Estate Book Celebrates 30 Years with New Look, Marketing Tools

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RISMEDIA, August 15, 2008-2008 marks 30 years of outstanding real estate publishing for The Real Estate Book, the flagship brand of Network Communications, Inc. To celebrate this milestone anniversary, the real estate advertising publication in North America debuts a new cover look for its magazine that underscores its integrated media business approach.

In addition to its print publication, The Real Estate Book’s state-of-the-art content rich website – RealEstateBook.com — generates nearly 2 million unique users each month. But its reach doesn’t stop there. According to the company, The Real Estate Book is a major supplier of real estate listings on the Web with an extensive online distribution network providing an additional reach of over 45 million users each month.

All across the U.S., Canada, Mexico, and the Caribbean, when consumers shop online or in print for a home, they use The Real Estate Book in their search, says the company. In fact, since its debut in 1978 as a catalog of homes for sale, The Real Estate Book has become one of the most popular real estate advertising publications in North America with over 30,000 advertisers displaying over 500,000 homes, to more than 20 million readers every month.

“To celebrate our 30th year, we have updated the cover on our magazine to make it more consistent with our integrated media business strategy,” says Scott Dixon, president of NCI’s Real Estate Area. “Today’s home shopper spends over 55 hours looking online and at real estate publications when they are actively seeking a home to buy. Our job is to help connect real estate agents to those people, and we do that better than anyone else in the industry. We are constantly investing in our brand and have modernized all touch points on both the consumer and advertiser sides to communicate who we are today and where we are going tomorrow.”

Specifically, for the new cover design, the company launched a yearlong process that included extensive national consumer research; dialogue and market surveys with advertisers; as well as testing of several cover concepts before selecting the final cover design.

Todd Walker, senior VP of Sales and Operations for The Real Estate Book adds, “It was a comprehensive process, but it was incredibly exciting to see it unfold. Our new cover appeals to shoppers and advertisers alike, as each played a vital role in developing our new look.”

In an industry that has undergone massive changes over the three decades since it launched, The Real Estate Book says that the company has maintained such longevity in a constantly shifting marketplace because it not only has its pulse on active home shoppers, but also delivers state-of-the-art and cost effective marketing solutions for its advertisers. In fact, The Real Estate Book defines what it means for real estate professionals to effectively market their listings, by helping simplify the whole process with an easy system that provides everything the agent needs to sell homes, generate referrals and build their own personal brand, with offerings that include:

- A print book to showcase properties and make them come to life, bumping into prospects in and around town
- Online distribution that complements the strength of print with exposure 24/7
- Enhanced services through TREBstore.com where agents can create their own brochures, flyers, business cards, postcards, more quickly and easily
- A proprietary online advertising management system where advertisers create their ads, as well as track all activity generated

Now, 30 years later, despite the challenges of the current housing market, its team of highly qualified local market experts continues to deliver world-class service to advertisers who can rest easy knowing that The Real Estate Book is doing all the legwork to make the connection between consumer and real estate agent easier and better.

“Our commitment to help our advertisers succeed is critical to our own success,” adds Dixon. “While the housing market currently has many challenges, The Real Estate Book is looking ahead to the next 30 years, and we have many stimulating plans in place to help take our advertisers to the next level. We recognize, too, each anniversary commemorates the expertise, quality products and service we provide to our advertisers, and that consumers continue to find us relevant and useful. As a result, we embrace our leadership role and remain incredibly excited about what the future holds for all involved.”

For more information, visit www.RealEstateBook.com.

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