NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS

RISMEDIA, August 22, 2008-This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS include: Learn about the benefits offered by Lowes through NAR’s REALTOR Benefits® Program; find out how to create e-mail newsletters; and take a tour of the all-new REALTOR.com®.

Lowe’s Expands Free Web-based Marketing System Offerings

REALTORS® have access to an enhanced free Web-based marketing system from Lowe’s, a REALTOR Benefits® Program Partner. This partnership provides members a variety of direct marketing tools and special discount options for both home buying and selling clients. Members can enroll online to send personalized direct mail cards to clients that include discount coupons as well as helpful tips on buying and selling a home. Members can also sign their clients up to receive a free, professionally designed and personalized monthly E-newsletter which includes home improvement tips and bi-annual Project Starter Coupons. For closing gifts, REALTORS® can purchase gift cards at a 5% discount and have them sent direct to clients with a personalized note from the member. NAR members can also register for daily E-newsletters that may be forwarded on to clients in need of expert home improvement advice.

Are you Keeping Up with Your Clients?

Creating E-Mail Newsletters: A Practical Guide for the Real Estate Community is designed for agents and brokers in the residential real estate business, and those servicing the real estate industry, this is the ultimate guide for those contemplating an e-mail newsletter or a website. Hundreds of hours of research and years of experience have gone into creating the information here for your benefit.

Take a Tour of the All-New REALTOR.com®

The “#1 real estate website” is better than ever with more free member benefits and dynamic new site features and functions. New site features include four, larger photos on each listing for free, home value comparisons, interactive maps, links to neighborhood and school reports, and more! Seeing is believing – take a video tour or call 1-800-246-1901 for a personal tour with a REALTOR.com® representative.

For more information, visit www.REALTOR.org.

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