LINGO Your Multilanguage Solution

By Diane Ives

MRIS, September 1, 2008-Are you marketing to the people who are going to be buying and selling homes or are you utilizing methods and ideas that may no longer be effective? LINGO offers a multi-language search feature that may be the solution to your needs.The real estate market is in the middle of a demographic and cultural shift which will continue for the next several years. The profile of potential homebuyers is undergoing a transformation and may have caused you to wonder if the one-size-fits- all approach to marketing will work as we approach and enter a new decade. Information from the Annual Buying Power Study from Terry College’s Selig Center for Economic Growth at the University of Georgia may cause reevaluation of your strategy. The Selig Center defines buying power as the total personal income of residents available for spending. The report indicates that as the U.S. consumer marketplace becomes more diverse, advertising will need to be tailored to specific market segments. The report notes that the buying power of multicultural market segments is increasing at phenomenal rates.

“In 2007, the Hispanic consumer market in the United States is about the same size as Mexico’s entire economy — in terms of its gross domestic product (GDP) (Humphreys, 2008).” Multicultural market segments are reaching critical mass and their economic force in the marketplace is going to create opportunities for businesses that pay attention to their needs.

Marketing to the target audience in their own language, providing a level comfort to prospective homebuyers and/or sellers, is becoming more and more important. LINGO may be just what you need to offer comfort to customers and clients. LINGO uses professional language translation in thirteen languages, language may be changed “on the fly”, users can email a friend or family member favorite listings, and users can save their search criteria and receive new listings via email. LINGO offers an affordable IDX (Internet Data Exchange) solution and can be used as a standalone Web site or framed within your existing Web site.

For more information or to purchase LINGO go to www.mris.com, hover over MRIS® Products, click on LINGO.

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