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Separating Facts from Fiction for Agents, Home Buyers

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RISMEDIA, August 29, 2008-eNeighborhoods, a division of Dominion Enterprises, has released a new special report to help real estate professionals and consumers understand the debate concerning the health of the nation’s housing market.

On one side, buyers and sellers following housing market news face a steady stream of doom-and-gloom reports. On the other side, real estate professionals who simply repeat the mantra “it’s the right time to buy” lose credibility with home buyers.

While delaying a purchase may make sense for some home buyers, the negative atmosphere surrounding residential real estate may cause qualified buyers to miss the chance for home ownership.

eNeighborhoods’ special report, “Now’s the Time to Buy: 10 Reasons Why,” helps real estate agents provide guidance to home buyers to help them make better decisions in today’s challenging market. The report addresses why:

o There’s no such thing as the housing market

- Media reports tend to focus on bad news
- Housing market indexes vary
- Financing is favorable for now
- Uncle Sam wants you…to be a homeowner
- Buyer’s markets are difficult to time

“Home buyers want a real estate professional who understands the market and provides them with objective guidance,” said Charles Warnock, eNeighborhoods director of marketing. “They want an agent who knows something-not just one who sells something. The best agents and brokers are able to separate the facts from the hype and clarify how national real estate news affects local markets.”

“Buying or selling a home can be stressful in the best of times, and today’s market makes those decisions even more stressful,” continued Warnock. “Agents who address those concerns head-on with accurate and timely information will be miles ahead of competitors who simply advise their clients to ignore the news and carry on.”

For more information, visit www.eneighborhoods.com.

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