50 Days of Leaders – Mastering a Growing Segment

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RISMEDIA, September 3, 2008-More and more real estate agents are working with distressed sellers who can benefit from short sales. When a client owes more money on a home than its worth-a growing predicament for homeowners across the nation-they require special attention from their agent, to guide them through the short sale process. Brett Jennings, today’s featured Realtor on the Rise, realized this back in the spring of ‘07 when short sales were no longer perceived as a passing fad. Here, meet Jennings and learn what he credits to his rising success.

Brett Jennings
Keller Williams Silicon Valley
Campbell, California

Success source: Jennings credits his rising success to three things-his mindset, work ethic and a sincere desire to serve and contribute to others.

Educating clients: Jennings teaches a free class on short sales.

In the spring of 2007, when short sales started showing up on the scene, Jennings quickly realized that these distressed sellers weren’t just a passing fad but were a growing segment of the market that needed help from qualified agents who understood the risks of foreclosure. He made a decision at that point to not only master this segment of the market, but to make sure other agents also were informed. In September 2007, he became a certified short sale and pre-foreclosure specialist.

Each day RISMedia will introduce you to one of our 50 Realtors on the Rise for 2008, chosen by the editors of Real Estate magazine and selected from hundreds of entries. We congratulate this year’s winners for stepping out of the box, bringing a new outlook and charging ahead through the changed real estate space.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

To read about more of this year’s Realtors on the Rise winners, see:

• The Small Company Approach  
  Good Communication Equals Success  
  Providing Quality Service