50 Days of Leaders – Maximizing Web Exposure

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RISMEDIA, Sept. 10, 2008-Whether it’s creating a blog or mastering SEO (search engine optimization), Realtors today are finding buyers through endless avenues thanks to technology. For today’s Realtor on the Rise, Jennifer Mackay, her website has been so successful that it’s now one of the most popular information sites in her market.

Jennifer Mackay
Keller Williams Success Realty
Panama City, Florida

In real estate since: 2005

Fun with blogging: At www.jennifermackay.com, Mackay updates her blog regularly, discussing issues for home buyers, vacationers and investors.

Mackay attributes much of her success to the creation of her website. “Within several months of activating my website, it has become one of the most popular websites for Panama City information,” she explains. “My website has provided me the opportunity to grow as a businesswoman, increase my market exposure and reach a market share others have not been able to attract.”

Each day RISMedia is proud to introduce you to one of our 50 Realtors on the Rise for 2008, chosen by the editors of Real Estate magazine and selected from hundreds of entries. We congratulate this year’s winners for stepping out of the box, bringing a new outlook and charging ahead through the changed real estate space.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

To read more about this year’s Realtors on the Rise, see:

• Staying Connected  
  Working Harder  
  All in the Family