Prudential Real Estate Ranks Highest for Seller Satisfaction in Home Buyer/Seller Study

RISMEDIA, Sept. 19, 2008-Prudential Real Estate Affiliates, Inc., a Prudential Financial, Inc. company, and Prudential Kansas City Realty are pleased to announce that Prudential Real Estate ranks “Highest Satisfaction for Home Sellers Among National Full Service Real Estate Firms” in J.D. Power and Associates’ 2008 Home Buyer/Seller StudySM.

Prudential Real Estate’s top ranking results from the inaugural study which measures customer satisfaction of home buyers and sellers with major national real estate companies. The study includes 3,670 evaluations from 3,205 respondents who bought or sold a home between April 2007 and June 2008. Overall home seller satisfaction is determined by four factors: agent (43%); marketing (38%); office (12%); and services (7%). Among home sellers, Prudential Real Estate achieved a score of 793 on a 1,000-point scale. Prudential Real Estate received particularly high ratings from customers in the
marketing and office factors.

“We are very proud of this distinction, as it underscores the quality of our affiliates and their hardworking sales professionals,” said Laurie Keenan, president of Prudential Real Estate Affiliates, Inc.

Locally, for Prudential Kansas City Realty, this ranking is yet another example of the passion and performance that their agents put into every transaction, and deliver to every client who chooses PKC for their real estate needs.

“The agents, brokers and support staff at Prudential Kansas City Realty work hard to meet and exceed the expectations of our clients,” explained David Cooper, president, Prudential Kansas City Realty. “By leveraging Prudential’s brand strength, its wide array of products and services and its strong online marketing tools, we provide sellers with the increased exposure needed to get their home sold for the most amount of money, in the least amount of time.”

Headquartered in Westlake Village, CA, J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The company’s quality and satisfaction measurements are based on responses from millions of consumers annually.

For more information, visit www.PruKC.com.

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