50 Days of Leaders – Educate and Develop Trust

RISMEDIA, September 29, 2008-Understanding that buyers and sellers today have an insatiable appetite for information, Christopher Smith provides it-and in exactly the place that consumers are looking at real estate today: the Internet. Read how Smith maximizes the use of his website to educate his clients and develop their trust.

Christopher Smith
Traditions Real Estate Systems
Cedar Rapids, Iowa

Before real estate: Smith was a school teacher.

Online guru: 85% of Smith’s revenue comes from leads generated from his website.

For Smith, it all comes back to education. “I provide timely and valuable information on my blog, downloadable reports on my website, and I’m always visible in public teaching potential customers,” he says. “This ever-changing demographic is challenged with financial issues, foreclosure and time constraints. It’s my job to alleviate their stress by anticipating trends, educating through all mediums, and developing trust.”

Each day RISMedia is proud to introduce you to one of our 50 Realtors on the Rise for 2008, chosen by the editors of Real Estate magazine and selected from hundreds of entries. We congratulate this year’s winners for stepping out of the box, bringing a new outlook and charging ahead through the changed real estate space.