50 Days of Leaders – Marketing Yourself

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RISMEDIA, Oct. 15, 2008-Entering the real estate industry at the age of 24, this year’s final Realtor on the Rise was quick to build relationships with a large number of Chinese clients in her Boston market. In addition to being Chinese, Jessica (Xiao-Hui) Ye, makes her clients feel comfortable by also being able to read, write, and speak fluent Chinese.

Jessica (Xiao-Hui) Ye
Keller Williams Realty
Wellesley, Massachusetts

Start in real estate: As an investor, flipping properties, at 18

Fast track: At 24, Ye got her real estate license; at 26, she opened her own franchise.

Being Chinese and also having the ability to read, write and speak fluent Chinese has helped Ye build relationships with a large number of Chinese clients in her local Boston market. Since starting in real estate sales in January 2004, she’s been marketing herself and her listings on the cover of a popular Chinese home magazine.

For the past 50 day, RISMedia introduced you to one of our 50 Realtors on the Rise for 2008, chosen by the editors of Real Estate magazine and selected from hundreds of entries. We congratulate this year’s winners for stepping out of the box, bringing a new outlook and charging ahead through the changed real estate space.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

To read more about this year’s Realtors on the Rise, see:

• New Career, New Persona  
  Out of the Box Thinking  
  Educators First, Salespeople Second