Point2 Technologies to Automate Real Estate Listing Syndication for MLSListings Members

RISMEDIA, Oct. 17, 2008-MLSListings, Inc. and Point2 Technologies Inc., announced an agreement to provide automated listing syndication services to MLSListings’ nearly 19,000 subscribers. The system will enable brokers to control syndication destinations and to access summary traffic reports. The new, opt-in offering is scheduled to go live during the fourth quarter of 2008.The initiative aims to enable broad listing exposure for MLSListings subscribers, efficiently and cost effectively. With a single click, brokers will be able to publish listings across the industry’s largest syndication network of high traffic consumer search sites, helping to maximize listing awareness online, benefiting home buyers and sellers alike. The Point2 network today encompasses over 35 sites including Google, Craigslist, Point2 Homes, Cyberhomes, AOL, Yahoo!, Trulia and Zillow.

The initiative will also enable users to book spotlight advertising on participating websites within the network, with a single click of the mouse, making it extremely easy to enhance brand and listing exposure on highly popular sites such as Point2 Homes, Google, LiveDeal and others.

“Individually, agents and brokers could never efficiently achieve this kind of advertising reach without a syndication service,” said James Harrison, president and CEO of MLSListings. “The partnership between MLSListings and Point2 means the data feed to these high-power consumer sites is automatic. There’s no need to re-enter listings on a site-by-site basis. Simply enter the listing in the MLS, and it’s posted to the most powerful Internet sites available.”

At their discretion, subscribers will also be able to access and leverage their listings in a number of ways, to optimize their marketing and revenue. Members can easily augment listings with up to 36 photos each, using Point2′s patented Photo Upload Facility® (PUF). Launching an optional Point2 Agent website also becomes a breeze, as well as controlling listing syndication destinations and accessing detailed, site-by-site and listing-by-listing traffic reports. Built-in advanced, automated predictive marketing and lead conversion technology will assist users in turning leads into revenue.

“Leading MLSs are looking for innovative, value added services for their subscribers and participants” said Saul Klein, chief executive officer, Point2 Technologies, and a California real estate broker himself for over 30 years. “Using the Point2 solution, MLSListings has eliminated the need to develop individual data feeds for each consumer site and provides users a single point of entry for distribution of listing information across the Internet and beyond.

‘Distribution trumps destination’ in the age of Web 2.0.The Point2 MLS strategy also helps our syndication partners, by delivering to them hundreds of thousand of listings through a single Point2 feed, from the best and most authoritative source of listing data, local and regional MLSs.”

Larry Knapp, president and COO of Alain Pinel Realtors, noted “Our brokerage is known for providing the tools to help our top-performing agents meet their customers’ needs. And we want our MLS to assist us wherever possible in that effort. MLSListings’ agreement with Point2 propels the effectiveness of our listing advertising efforts to new heights.”

For more information, visit http://agent.point2.com/features/syndication.asp.

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