Re-Designed Website Offers Access to Consumers on the Move

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RISMEDIA, Oct. 31, 2008-Consumers will now enjoy a more streamlined and personalized real estate search experience on the recently redesigned Move.com while advertisers will enjoy a more effective marketing platform for reaching motivated consumers on the move, according to Move, Inc., a leader in online real estate. Alongside Realtor.com®, the newly redesigned Move.com now delivers new homes, rentals and a variety of valuable home enthusiast content in a more engaging format.

“Consumers moving into new homes belong to an exciting advertising demographic that demands easy access to products and services designed to fill their many needs,” said Lorna Borenstein, president of Move. “Moving triggers a wave of expenditures that totals approximately $170 billion annually, and the redesigned Move.com is now a better online destination offering advertisers access to that market. Through the improved site, advertisers can reach these highly motivated consumers with pinpoint accuracy.”

Research shows that consumers in the process of moving into new homes are powerful prospects, uniquely focused on their financial options. Compared to the general population, these consumers that are “on the move” are much more likely to buy everything from autos and home products to loans, credit cards and investments. Move.com offers a variety of advertising opportunities leveraging advanced technology to deliver ads directly to the consumers most likely to act upon them, based on their location and behavior.

Visitors to the new Move.com website will find a variety of changes geared to enhance their search experience, including a comprehensive search box that can take them straight to new construction and rentals, as well as existing homes featured on Realtor.com. Throughout the redesigned Move.com, intuitive search features reduce the number of clicks consumers take as they search, while personalization options offer timely alerts so they can remain current with new information related to their searches.

“Research indicates that consumers are often overwhelmed by the number of sites delivering various types of information related to real estate,” said Borenstein. “To help consumers gain quick access to the home information they need, Move has leveraged its industry leadership status to redesign Move.com into a comprehensive, single-site gateway to all things real estate that includes direct access to the most comprehensive online source of up-to-date home listings on Realtor.com.”

According to the company, online traffic monitoring services continue to show that the Move Network, Move.com and Realtor.com, attract more visitor traffic than any other online real estate resource, giving consumers easy and efficient access to home search tools, financing, moving services, home and garden enthusiast videos and articles, as well as up-to-date commentary on real estate related news.

As a result of the redesign, the company says that Move is now a more valuable and efficient advertising vehicle for consumer media advertisers. Industry trends and studies show advertising dollars have been consistently shifting online, away from traditional media from 2004 through 2007, with newspapers and broadcast TV losing $890 and $720 million per year, respectively. Industry analysts predict US Internet ad spending increases will remain in positive territory, in the mid-teens or higher through 2011.

“Together with the redesign of Realtor.com, we’re excited to give consumers an easy-to-use online real estate resource they can trust that’s exciting, engaging and relevant,” Borenstein says. “As the category leader, Move remains committed to providing a world-class search experience that will revolutionize the American dream of homeownership and extend our position as the leader in online real estate search.”

For more information, visit www.move.com.

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