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AREAA Appoints Prudential Real Estate SVP Lou Gonzalez as National Director

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RISMEDIA, Nov. 12, 2008-Asian Real Estate Association of America (AREAA) appointed Lou Gonzalez, Prudential Real Estate Affiliates, Inc.’s senior vice president – regional operations, as a national director during the association’s third-annual Convention & Gala in Los Angeles.

As a national director, Gonzalez will provide AREAA with leadership and guidance on strategies, issues and legislation impacting the Asian Pacific American real estate market. He will help draft policy positions at the national level, and will strive to increase business opportunities for real estate and mortgage professionals who serve the growing Asian-American community.

“I am honored to serve AREAA as a national director,” said Gonzalez, who joined Prudential Real Estate, a Prudential Financial, Inc. company, in August 2007. “Since its inception in 2003, the association has done a wonderful job opening the doors of real estate and homeownership to the Asian-American community.”

At Prudential Real Estate, Gonzalez is responsible for servicing all franchisees in the U.S., Canada and Mexico. He also oversees the company’s commercial real estate operations. He has a quarter-century of industry experience, including real estate sales and service, franchise sales, sales management and territory development in domestic and international markets.

Asian Real Estate Association of America is a national professional trade organization dedicated to closing the homeownership gap facing the Asian Pacific American community. AREAA’s membership represents a broad array of real estate, mortgage and housing-related professionals who serve the diverse Asian Pacific American market. AREAA is the only national trade association dedicated to representing the interest of the Asian real estate market throughout the country.

Prudential Real Estate and Relocation Services, Inc. is Prudential’s integrated real estate brokerage franchise and relocation services business. Prudential Real Estate franchises are independently owned and operated.

Companies are selected based upon outstanding performance records, high levels of customer service and shared business values with those of Prudential. Prudential Real Estate provides franchises with business strategies using Operation Reviews as well as numerous benefits, including access to Prudential Real Estate’s Online Seller AdvantageSM program designed to provide real-time information to sellers with the touch of a keystroke. Prudential Real Estate is one of the largest real estate brokerage franchise networks in North America, with nearly 2,100 franchise offices and approximately 64,000 sales professionals in the franchise Network as of June 30, 2008.

For more information, please visit http://www.prudential.com/.

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