RISMEDIA, Nov. 12, 2008-Fidelity National Real Estate Solutions (FNRES), a division of Fidelity National Financial, Inc., a Fortune 500 provider of products, services and technology solutions to the financial and real estate industries, is now offering its MLS customers reInsightTM Tax, a new solution that generates more comprehensive neighborhood and public record data.
The product is part of the reInsight suite, which also includes reInsightTM Data, a new data sharing solution, and reInsightTM Mobile, to enhance Internet searching by the latest generation of hand-held devices. The products have been developed by Fidelity National MLS Systems & Solutions to promote its philosophy of open architecture.
To give Realtors® more insight into the market and transaction process, reInsight Tax is an online public record system that enhances the real estate professional’s ability to access and mine multiple sets of data. According to the company, by obtaining more information faster, agents have an edge in providing clients with greater insight into market conditions that affect the sale or purchase of a property.
“This marks a new era for the MLS industry,” said Beverly M. Faull, SVP and general manager for Fidelity National MLS Systems & Solutions. “Because reInsight products can gather and analyze data more quickly and accurately than ever before, our customers now have a greater advantage in understanding the market and meeting needs and concerns of the consumer.”
Created exclusively for the MLS market, reInsightTM Tax is powered by content from Cyberhomes, a leader in cross-platform data generation through a consumer-friendly interface of support materials and statistical graphs, and Lender Processing Services’ (LPS’) Applied Analytics division, which sources information from more than 160 million U.S. ownership, sales, mortgage and other property records.
“One of the challenges for today’s agent, at a time when consumers can get so much information from public websites without an agent, is to be able to sort through all that information and interpret what it means,” said Rich Lull, vice president Corporate Development with FNRES. “It’s the ‘insight’ into the data, not just the data, that keeps the real estate professional essential.
“In addition to the standard use of public record data, reInsight Tax enables agents to provide consumers with key market statistics, like buy-sell indicators, average appreciation within an area, and so on, helping them to understand and get value out of this information,” Lull concluded.
Although reInsightTM Tax will be formally unveiled at the 2008 REALTORS® Conference and Expo next week, the rollout to selected customers has already begun. The first to integrate the product was South Broward Board of REALTORS® (SBBOR) in Fort Lauderdale, Florida.
“We are very excited about the launch of reInsight,” said SBBOR Executive Vice President William “Bill” Valdez. “The new software application makes access to the data so much easier and faster, which helps our members to better serve their clients. I am very impressed with the enthusiasm and responsiveness from the Fidelity team. They made this implementation seamless, and we look forward to working with them towards making reInsight even more compelling. ReInsight is the platform for the future.”
“With such a significant market share, Fidelity MLS has been able to tap a sizable consumer base for feedback about the best way to produce each new software application,” Lull said. “Our customers, both current and future, are our greatest assets. This is their product.”
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