Company Forms Strategic Web Alliance, Expanding Its Mature Living Choices and Senior Living Choices Brands

RISMEDIA, Nov. 13, 2008-Further expanding online distribution for its advertisers and providing more rich Web content for consumers who are searching for their next home, Network Communications, Inc. (NCI), one of the largest publishers of printed and online real estate information in North America, has partnered with RetirementHomes.com, an online directory for service-enriched senior communities. According to the two companies, this new strategic alliance effectively targets the 55+ consumer, and will extend the reach for NCI’s Mature Living Choices (www.maturelivingchoices.com), one of the top resources for the active adult and retirement lifestyle, and Senior Living Choices (www.seniorlivingchoices.com), tailored to senior living and assisted living services nationwide. Both Mature Living Choices and Senior Living Choices are published in print and online.

“We’re excited about this new relationship,” says Scott Dixon, NCI’s President of the real estate division. He adds, “We are advancing our commitment to provide our customers with unmatched exposure and value for their marketing dollars. Through the combination of our local print publications and online sites, no one else reaches active adult and senior consumers better. Our advertisers can rest easy knowing that in this challenging market, we have made it simple and affordable for them to effectively market their communities, and reach their best, most qualified prospects.”

Together, Mature Living Choices, Senior Living Choices and RetirementHomes.com offer the most comprehensive, strategic and targeted integrated advertising solution to reach those interested in service-enriched communities, specifically:

– Independent Active Seniors searching for a home on their behalf
– Adult children looking for a home on behalf of their elderly parents
– Geriatric healthcare professionals serving as a trusted resource to seniors

Consumers can search www.retirementhomes.com for a wide range of options, and an extensive database of Senior Communities that offer premium living choices suitable to the individual’s lifestyle. Senior communities are searchable by their available resources such as: Active Care, Assisted Living, Memory/Alzheimer’s Care, Skilled Nursing, Continuing Care Retirement Centres (CCRCs) Hospice and Rehabilitation; as well as a broad selection of active retirement communities, apartments, condominiums, single family home and golf resorts.

“The opportunity to partner with NCI was very exciting to us,” says Evan Heltay, CEO, RetirementHomes.com. “The company is widely known for their strategic approach to distribution both in print and online. This partnership gives each of us greater reach, more content and the ability to provide consumers and advertisers alike with the most comprehensive database in this market.”

For more information, visit www.livingchoices.com.