Should You Require Visitor Registration to View MLS Listings Data?

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RISMEDIA, Nov. 14, 2008-iHOUSE Web Solutions has released a white paper with definitive data on the relationship between registration forms for viewing MLS information and lead generation. The question of whether to require registration in order to view MLS listings or to allow free access to website visitors has long been an issue for agents wanting to balance lead generation and a friendly user experience.

By analyzing registration data from over 5,000 IDXPro accounts during the third quarter of 2008, iHOUSE Web Solutions has provided a conclusive answer to this question, as well as information that could lead to 14x more IDX website leads.

To read the full White Paper on the effect of registration forms on IDX lead generation, visit www.ihouseweb.com/Company/education/whitepapers.

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