Stand Out in Real Estate by Identifying Your Market

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MRIS, Dec. 1, 2008-Make sure your website is not exactly like all “other” real estate sites. Use your site to distinguish yourself from the competition and position YOU as THE expert in your real estate market. Set a goal of identifying what you want your real estate market to be. Most likely, it will consist of a specific demographic of real estate consumers or may be a location, collection of neighborhoods, or housing type. Once you have decided on which “market” you plan to reach, find out how that group of real estate consumers think, how to reach them, and what motivates them. You may need to start interviewing people in your target market to find out what kinds of information they would look for on a website. You will then be able to organize your site to attract this market. Free Reports can be a big draw and a blog will maintain interest and keep them coming back.

The ActiveAgent® Professional website should be the cornerstone of your marketing plan. ActiveAgent Professional is affordable and offers everything you will be looking for in a site. ActiveAgent Professional allows you to link to a blog, create and offer Free Reports, offer an Open House search, create an education area featuring the MRIS Spotlight Videos, and much more.

People who used the Internet to begin their home search indicate that they want to be able to search for listings; they want to see “all” listings in the mls database, and they don’t want to register until they are ready. They want lots of easily accessible information, and they’d like to have their emails answered within 24 hours.

ActiveAgent Professional offers a rich search feature (IDX) with up to date listing information, auto responders, 70 style and color choices, email branding, your own domain name, full web hosting service, and total control over your site. Were you aware that new information on your site may put your search engine rankings higher? With total control over your site, you can update information frequently. Links (inbound and outbound) can also put your Website higher in the rankings. ActiveAgent Professional allows you to add many links.

Don’t delay on getting your own ActiveAgent Professional website, defining your market, and building your business. You can rely on this quality, economical website which includes all the customer support you’ve come to expect from MRIS®.

To get your own ActiveAgent Professional site started, log onto www.mris.com, hover over Products and Services, move the cursor to MRIS Products, slide over to ActiveAgent, and click. You can purchase your site online or call 301-838- 7255.

To send feedback on this article, email communications@mris.net.