Reply.com Launches New Marketplace for Enhanced Clicks

RISMEDIA, Dec. 5, 2008-Reply.com announces the launch of what it’s calling the world’s first marketplace for Enhanced Clicks^TM. According to the company, this new, patent-pending marketplace delivers consumers who have expressed interest in a specific product or service, in a precise location. Reply!’s innovative marketplace allows advertisers to gain access to their target audience without the complexity of traditional online cost-per-click advertising, significantly simplifying the profitable acquisition of locally-targeted customers.

“Using the Reply.com Marketplace, there are no keywords to manage, no bid-management software to implement, and no need to outsource online customer acquisition to 3rd parties,” said Reply.com chairman and CEO Payam Zamani.

“Instead, there are controls that allow advertisers of any size to access consumers who are looking for a particular product or service, select desirable locations, throttle volume, and dynamically set their desired price-per-click. The system automatically delivers the specified traffic, based on the advertiser’s budget.”

The Reply.com Marketplace allows advertisers to purchase category-specific clicks, after consumers have indicated the product or service they are interested in and identified the geographic area where they are located. This Enhanced Click^TM dramatically improves the value and conversion potential of the traffic.

With increased control and segmentation, buyers can profitably move offline advertising budgets online, and move existing online budgets to where they will generate higher return on investment.

The major benefits of the new Reply.com Click Marketplace include:

- Control: Delivers category-specific and locally-targeted clicks
- Profitability: Reduces cost and complexity associated with local online marketing
- Simplicity: Provides easy access to city-level, product- or service-specific clicks
- Quality: Filters for intent and fraud

“Until now, only the most sophisticated businesses-with significant investments in Internet marketing-have been able to access online consumers profitably.” said Zamani. “We are on a mission to make Internet marketing available to businesses of any size by making it easy and profitable to generate locally-targeted and category-specific traffic.”

For more information, visit www.Reply.com.

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